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VanMeter, Rebecca A.; Schetzsle, Stacey; Howie, Katharine – Marketing Education Review, 2019
Traditional MBA programs and course delivery methods have come under increased scrutiny, to the point of being labeled passé. Specific criticisms include the relevance of the material and an inability to prepare students for the real world. This paper presents a teaching innovation whereby the textbook chapters align with short podcasts that serve…
Descriptors: Graduate Students, Masters Programs, Business Administration Education, Marketing
Black, Kate; Warhurst, Russell – Management Teaching Review, 2019
This article describes an inquiry-based classroom activity for strategic management, human resource management, and related courses to enhance the understanding of organizational culture. We use visual methods to provide fresh insights into an organization's culture from which we can enable students to draw conclusions upon how this culture might…
Descriptors: Active Learning, Inquiry, Class Activities, Human Resources
Koys, Daniel J.; Thompson, Kenneth R.; Martin, William; Lewis, Phil – Journal of Education for Business, 2019
The market for college students is trending lower and future projections are not encouraging. We must take action to make our programs more competitive. Using in part, the O*NET database, the authors propose a set of processes to assess business students' (and particularly management students') career aspirations and to align them with the defined…
Descriptors: Curriculum Design, Labor Market, Education Work Relationship, Business Administration Education
Hasse, Vanessa C. – Journal of Teaching in International Business, 2022
Despite decades of research on the global mind-set concept, no cohesive framework has emerged through which this way-of-thinking can be developed in learners, leading some to perceive the global mind-set as elusive. To move the literature forward, I propose a theory-driven pedagogy which combines insights from the extant global mind-set literature…
Descriptors: Teaching Methods, Global Approach, Educational Theories, Transformative Learning
Baird, Craig; Dooey, Patricia – Innovative Higher Education, 2014
Plagiarism and other forms of academic misconduct are matters of great concern at all levels of study worldwide. This is especially so for students in higher education institutions, where higher degrees and publications are key focus activities. Ready access to internet based resources assist academic writing practices. However, the unintentional,…
Descriptors: Plagiarism, Higher Education, Intellectual Property, Foreign Countries
Dostaler, Isabelle; Tomberlin, Thomas J. – Canadian Journal of Higher Education, 2013
In their 2005 "Harvard Business Review" article, Bennis and O'Toole described business schools as being "on the wrong track" as a result of their focus on so-called scientific research. Some commentators argue that business schools have slowly lost their relevance since the end of the 1950s when they undertook a major overhaul in response to the…
Descriptors: Scientific Research, Business Education, Relevance (Education), Educational Research
Jackson, Denise – Journal of Education for Business, 2013
Studies examining student perceptions of employability skill development in business undergraduate programs are limited. Assurance of student buy-in is important to ensure learners engage with skill provision; to enable them to articulate their capabilities to potential employers; and to facilitate the transfer of acquired skills. The author…
Descriptors: Undergraduate Students, Employment Potential, Job Skills, Student Attitudes
Laux, Judy – American Journal of Business Education, 2013
Although textbooks present corporate finance using a topical approach, good financial management requires an organic approach that integrates the various assignments financial managers confront every day. Breaking the tasks into meaningful subcategories, the current article offers one approach.
Descriptors: Money Management, Business Administration Education, Budgeting, Financial Support
Whalen, D. Joel; Coker, Kesha K. – Marketing Education Review, 2016
The 2015 Society for Marketing Advances Teaching Moments sessions offered a wide variety of teaching interventions centered on gaining students' attention, increasing class participation, using lively student-engaging demonstrations, using props during lecture, using sales technology classroom applications, using social media, and many more.…
Descriptors: Marketing, Business Administration Education, Instructional Innovation, Learner Engagement
Peterson, Mark – Journal of Marketing Education, 2021
Learning in an online environment shares many aspects with the learning required in marketing research projects conducted by research agencies with client firms. However, learning-management-system platforms now provide powerful ways to enrich learning in the online environment through threaded discussions, access to video clips and lively…
Descriptors: Online Courses, Marketing, Experiential Learning, Masters Programs
Raska, David; Weisenbach Keller, Eileen – Marketing Education Review, 2021
To assist marketing students during their college experience we developed, over the course of 10 years, an innovative approach to teaching that connects classroom education, career finding, and job-skill development. We linked two required courses, one student organization, and many companies together to create the Underground Agency. The Agency…
Descriptors: Marketing, Teaching Methods, Career Choice, Job Skills
Collinson, Simon C.; Rugman, Alan M. – Journal of Teaching in International Business, 2011
We advance three propositions in this paper. First, teaching international business (IB) at any level needs to be theoretically driven, using mainstream frameworks to organize thinking. Second, these frameworks need to be made relevant to the experiences of the students; for example, by using them in case studies. Third, these parameters of rigor…
Descriptors: International Trade, Business Education, Case Studies, Relevance (Education)
COVID-19 Pandemic and Its Impact on College Teaching: The Unexpected Benefits and Their Consequences
Fuchs, Eric; Tsaganea, Doru – Mathematics Teaching Research Journal, 2020
The authors have been teaching mathematics and economics for more than 15 years at two nonresidential colleges in New York City: Metropolitan College of New York and Bronx Community College, which is part of the City University of New York (CUNY). Until the first week of March 2020, the authors were teaching all their classes in-person. With the…
Descriptors: Mathematics Instruction, COVID-19, Pandemics, College Instruction
Gravois, Renée; Lopez, Tará Burnthorne; Budden, Michael C. – Marketing Education Review, 2017
The tension caused by change pushes students to reflect on their new situation, examine preconceived ideas, and synthesize new with existing knowledge. In the Consumer Behavior Challenge, students are challenged to step outside of their comfort zone by changing a behavior or trying something new for a period of time. Through guided reflection…
Descriptors: Reflection, Student Development, Assignments, Curriculum Design
Offstein, Evan H.; Dufresne, Ronald L.; Childers, J. Stephen, Jr. – Journal of Management Education, 2017
After a spate of business ethics crises over the past two decades, management educators were put on notice: considerably more was needed to improve the ethical grounding of our graduating students. Taking stock of our progress, we contend that management education remains well short of achieving this charge and cannot be content with the state of…
Descriptors: Ethics, Military Training, Teaching Methods, Military Schools