This report focuses on key questions concerning the relationship of television to learning, and provides examples drawn from current television research to demonstrate television's positive effect on student achievement. A set of practical recommendations are also provided so that broadcasters and educators can maximize the effectiveness of video…

Reviews existing Canadian television networks, their hours of programing and amount of Canadian content, then focuses on programing for children including advertising regulations. Growing interest in television research on cognitive and achievement patterns is cited. (RAO)

Explores the potential of television to elicit active participation in mathematics by reviewing research concerning the "Square One TV" television series. Types of participation that have been observed among viewers are described, and characteristics of "Square One TV" formats that have been particularly successful in eliciting…

Surveys existing research on televised campaign debates; indicates areas for future research; considers the resources needed to expand and improve current research efforts; and encourages more systematic and sustained inquiry. Notes two compelling needs in terms of resources: an archive containing comprehensive records of media coverage of the…

The purpose of this paper is to examine how recent demand for greater realism in portrayals of Irish life in the television and film industries serves to authenticate existing stereotypes and romantic images which characterize "Irishness" in the popular imagination rather than refute or undermine them. Discussions of a political thriller…

This assessment of the possible impact of the cable television industry upon public television relies primarily on audience demographic characteristics as a convenient summary indicator and, in many instances, the only kind of evidence available for review. Primary sources of information used were the national Nielsen ratings; mail surveys of…

Information from six documents produced by experts to compare and analyze the 21 local and community media experiments they had visited in six countries in 1978 and 1979 is consolidated in this report. This information illustrates the variety of ways that different countries handle local media, and examines the role that such media can play either…

Audience research activities were carried out to continue the development of the capacity of Pennsylvania Public Television Network (PPTN) station personnel to understand the use of audience rating information for programming and promotion decisions. The project consisted of (1) continuing the PPTN contract with Arbitron to secure access to their…

Various ways of presenting science on television are discussed in this anthology. The "real world imperatives" of commercial television are shown to severely limit science programing. The influence of economic factors on independent production of television documentaries and on network coverage of science news is also explained.…

A pilot study was conducted to measure comprehension of affective bits on "Sesame Street" in children ages three to five years. Subjects were shown bits extracted from previous programs relating to two affective areas, anger and pride, and comprehension questions were administered at the end of the viewing. The questions attempted to…

The following methods are suggested to measure the comprehensibility of Children's Television Workshop productions: (1) comprehension tests inserted into the program; (2) dual audio testing--a technique which inserts comprehension questions into the empty spaces in the regular program audio track; and (3) program interruptions which permit…

Three myths about the cognitive processing of television and its effects on children and adults--television is a passive medium, viewing decreases creativity, and viewing is an addictive behavior--are discussed and compared with relevant research findings. (MBR)

Although the use of television in school health education programs is still in its infancy, it is clear that health educators can use the medium to deliver information and persuasive messages. Four possibilities for using television in health education are described. (Authors/PP)

The Anik-B project is part of the two-year communications experiments for which the Anik-B satellite is being used. The project was designed to explore the possibilities of using Interactive Instructional Television (IITV) to provide distance postsecondary education for people living in widely scattered and sometimes inaccessible areas of British…

Some 25-1/2 hours of Boston commercial television for children were monitored on a Saturday and Sunday in April 1975. The monitoring covered three network affiliated stations and two independent UHF stations. Monitoring, coding, and editing provided much statistical data, which was analyzed to yield findings in the areas of distribution of…