Search marketing is the process of utilizing search engines to drive traffic to a Web site through both paid and unpaid efforts. One potential paid component of a search marketing strategy is the use of a pay-per-click (PPC) advertising campaign in which advertisers pay search engine hosts only when their advertisement is clicked. This paper…

Despite an increase in ad spending and demand for employees with expertise in search engine optimization (SEO), methods for teaching this important marketing strategy have received little coverage in the literature. Using Bloom's cognitive goals hierarchy as a framework, this experiential assignment provides a process for educators who may be new…

What could bring more change to an online library than going from a federated to a discovery search system? Not much! This paper will share what was learned about initiating and implementing an important change that ultimately impacts a variety of stakeholders, and the importance of collaboration between library personnel at all levels of an…

When one uses Google (and many people do this!), the result of the query is a list of sites that have something to do with the item one is looking for. The specific sites are always more or less on the top, so it is not necessary to have a look on hundreds of sites to read something relevant and informative. How can Google manage this? How does…

For nearly a decade now, librarians have discussed and deliberated ways, for the sake of convenience, to integrate internet-like searching into their own catalogs to mimic what academic library patrons have been using outside the library. Discovery tools and web-scale discovery services (WSDS) attempt to provide users with a similar one-stop shop…

Massive Open Online Courses (MOOCs) have been one of the major trend topics of the last years within the e-learning community. Many companies, such as Coursera, edX and Udacity, launched MOOCs offering a broad range of topics. In this paper, the authors will take a look at the mobile support of different MOOC providers. Use cases and benefits of…

For those receiving funding from the UK HEFCE-funded Open Educational Resource Programme (2009-2012), the sustainability of project outputs was one of a number of essential goals. Our approach for the hosting and distribution of health and life science open educational resources (OER) was based on the utilisation of the WordPress.org blogging…

Google is currently recognized as the world's most powerful search engine. Google is so powerful and intuitive that one does not need to possess many skills to use it. However, Google is more than just simple search. For those who have special search skills and know Google's superior search features, it becomes an extraordinary tool. To understand…

Learning management systems (LMS) play a central role in communications in online and distance education. In the digital era, with all the information now accessible at students' fingertips, plagiarism detection services (PDS) have become a must-have part of LMS. Such integration provides a seamless experience for users, allowing PDS to check…

Despite its pervasiveness, many students do not realize how online communication can impact their careers and relationships. Cyber-vetting occurs when people use online search engines, social networking sites, and other Internet tools to uncover information about others. Because cyber-vetting is a relatively new concept, most communication…

In July 2009 four faculty members from four different institutions created a blog to educate consumers and professionals about plant-related issues. Online resources were used to measure the number of times that the blog was viewed and its impacts. The blog averages about 200 views a day, and 80% of those responding to a survey could name specific…

There is a "clash of civilizations" going on in the information field--a clash characterized by a brash upstart, Google, and its attendant creations, Google Scholar and Google Books, and the old guard represented by the library world. Librarians who deprecate Google Scholar or simply ignore the Google phenomenon do so at their own risk. Google…

The tantalizing vision of universal access to the cultural and scientific heritage of humanity seemed close to fulfillment in 2008, when Google announced the settlement of a class-action lawsuit charging that its Google Book Search project infringed copyright by scanning in-copyright books from major research-library collections. But it was not to…

For those who are experiencing a lack of creative inspiration within their school library program but are ready to "turn a page" in their career or school library program, they may head to Minneapolis to attend one of the many great preconference workshops. This article presents and describes preconference workshops design to rid…

Web design is a necessarily iterative process. During the process, it can be difficult to balance the interests and focus of the library site experts and their novice users. It can also be easy to lose focus on the main goals of site use and become wrapped up in the process of design or coding or in the internal politics of site design. Just as…