Considers the value and success of computer based marketing simulations from the standpoint of both instructors and participants. Distinctions are drawn between simulations and games; applications in higher education in the United Kingdom are described; future possibilities are suggested; and hidden costs in adopting new innovations are examined.…

The case for enhancing critical thinking as an integral part of the marketing curriculum through the debate process is presented. Linkages between critical thinking, debate, and the marketing curricula are examined in the context of desired student outcomes and learning skills. The role of the professor in planning and facilitating the debate is…

Reforms in higher education are appearing in the new guidelines that are being developed for general education curriculums across the country. Constituents leading education reform have suggested that writing be integrated across the curriculum and embedded within several discipline-based courses. Advocates of this approach require that schools…

Modern organizations prize teamwork. Management schools have responded to this reality by integrating teamwork into the curriculum. Two important challenges associated with integrating teams in the management classroom include (a) designing teamwork assignments that achieve multiple, sophisticated learning outcomes and (b) instruction in, and…

The critical thinking curriculum used in the four-year business degree program at the Auckland Institute of Technology Faculty of Commerce in New Zealand is described. The design of the business program is modeled on the authors' view of critical thinking as concerned with the intellectual maturity of the whole person. Key intellectual standards…

At Washington State University's College of Business and Economics (CBE) a strategic planning program was introduced using a focus on the student as the product and the potential employers as the customers of the product. Using this approach the focus of planning is redirected with future employers the most heavily weighted source of feedback on…

This paper describes the efforts at an American Assembly of Collegiate Schools of Business (AACSB) accredited college as the school responded to the new mission-driven management expectations and prepared for the formal review of its accreditation status by the AACSB. Under the direction of Computer Information Systems (CIS) faculty, end-user…

This paper describes the development process of multimedia software designed to educate and provide awareness of ecotourism in Costa Rica. Ecotourism is a form of nature-based travel and recreational experience combining a respect for nature and local cultures with economic development incentives. The software intends to pursue the goals of…

When a distance learning program administrator makes the critical choice of delivery methods, she/he needs to consider factors such as program developer centrism, international experience, cultural similarity, and desired level of control which will all be elaborated on in this article. The aim of this manuscript is to assist international…

The educational literature provides evidence of the increasing role of community colleges in serving business and industry. By providing pre-service education for persons entering the labor market or continuing education for employed individuals who seek skills upgrading, community colleges have made businesses a major consumer of college…

One of the major challenges facing most departments of business administration is international business, a field that warrants expansion because of the world economy and because it is of increasing importance to most countries. One of the goals of any international business curriculum must be to establish awareness and understanding of the…

Eastern Michigan University has developed and recently approved for implementation a unique joint degree program offering a Bachelor of Business Administration and a Bachelor of Arts in Language and World Business. The program is a modification of two existing degree programs. The language degree is in applied German, French, Spanish, or Japanese…

Miami University's summer student exchange program with the Vienna School of Business and World Trade brings together American and Austrian students for six weeks on the Ohio campus. The Austrian students study primarily marketing and management but also English, technical and business writing, foreign languages, history, political science,…

A West German electronics corporation designed a workshop to provide managers with fast access to the American culture through the cues provided in American language. The aim was to promote more effective communication with American business partners through sensitization to American communication styles, their principal modes of expression, their…

To address the community need for international training for small business, Normandale Community College applied for and obtained a federal grant for a program to assist 20 small to middle-sized firms in increasing their export capabilities to the Netherlands and West Germany, countries to which Minnesota had already developed strong trade ties.…