The current data-centric business environment has seen an increasing demand for business students with knowledge and skills in the area of business analytics. This article presents the design and implementation of a foundation business analytics (BA) course for undergraduate business students who aspire to become data-literate professionals or…

Since their inception, university sales competitions have been key learning and educational components of university sales education. Over the past two decades, the oldest and one of the largest sales competitions in the United States has been held in a face-to-face format. However, due to the educational environment created from the COVID-19…

Purpose: The purpose of this paper is to set forth a less-costly, more flexible approach to teaching the analysis of international business development opportunities. Design/methodology/approach: The approach capitalizes upon the high-quality business condition metrics, which are necessary to inform the development decision, that have recently…

This article describes the authors' experience at The New School's Research in Management Learning and Education UnConference and presents five Business and Management Education (BME)--related actionable scholarship themes that originated at the UnConference: journal equivalency in BME scholarship, evolution of BME rankings, gender and BME…

Students select majors like supply chain management largely because they want to obtain a high-paying job at graduation. They expect that after 4 or 5 years of studies, they will be ready to achieve early-career success. Data, however, reveal that students often are not prepared. Recruiters are noticing. In various studies, employers say that a…

The increasingly interconnected and complex business environment demands business executives to be equipped with highly developed cross-functional skills and the capacity to integrate responsible decision making in business. To develop students with these attributes, the business higher education sector is expected to employ teaching and learning…

The pandemic's aftermath has shifted how institutions and their stakeholders seek to function in the "new normal." Marketing students are seeking flexibility in terms of the delivery of content. Like corporate marketers, marketing departments and faculties are challenged with seeking a solution that satisfies the needs of students,…

Despite academia's best efforts there still remains a gap in communication skills desired by business practitioners and those delivered by new graduates. The authors suggest that this may be the result of practitioners demanding outcome-based skills and academia teaching basic non-business-specific fundamentals of communications. An examination of…

Gone are the days of transactional marketing, and here to stay are increased expectations for marketers to act as trusted advisors while providing value customized specifically to each customer. Accordingly, marketers must clearly identify the competitive advantage of their products or services, and they need to be sure this competitive advantage…

Many successful non-financial managers aspire to contribute at the larger table of management decision making. To do so necessitates broadening their skills to include financial acumen. For non-financial managers, learning new financial constructs can be daunting, and knowing when to use which tool is challenging. We describe a…

In this article, I discuss the potential uses of the Department of Labor-sponsored Occupational Information Network (O*NET) in the classroom context. O*NET is a free, publicly available resource that provides an array of occupation-specific information, such as relevant tasks, knowledge, skills, abilities, and salary information. Tools such as the…

My vision of the future: The business school is not an architectural masterpiece across the river from the main campus. It now sits squarely in the middle of campus, a slightly worse for the wear place where students of all disciplines come and go. On campus, it is not even called The Business School. Instead, it goes by its nickname, "The…

This article reports on an innovative Social Media Marketing Analytics course that was developed to respond to current industry needs for marketing analysts with data-driven and multiperspective marketing strategy development skills. Teaching approaches, resources, and insights are shared to encourage future development of similar courses.

Each month, the Graduate Management Admission Council (GMAC) surveys a random sample of individuals who three months prior registered on mba.com--the GMAC™ website for prospective graduate business students. Their survey responses provide an inside look into the decision-making process of people currently considering applying to a graduate…

Purpose: The purpose of this paper is to share the experience of Centre for Management Studies, NALSAR University of Law in developing the new MBA programme in Court Administration and Management. Design/methodology/approach: This paper describes the urgent need of skilled managers for court management and administration in an Indian context. The…