By and large the United States is not even close to having equitable representation among people of color and women in higher ed--both as students and as institutional leaders. Regarding the status of women, great strides have undoubtedly been made in the educational field; however, they continue to significantly trail men with regard to career…

When professor Johnny Eric Williams at Trinity College (CT) sent out a racially charged tweet in the wake of last year's shooting at a congressional baseball practice, it thrust the institution into the media spotlight over how it responded. The tweet was portrayed in some media outlets as a racial remark against white people in general, although…

The pattern is familiar and frequent. The day following one of the chilling reports about a school shooting, Kristina Dooley's conversations with clients about college usually change at Estrela Consulting in Hudson, Ohio. The worries of the students and their parents bubble up. Rick Funk says his staff see a similar phenomenon among prospective…

In this article Philip Henry, now in semi-retirement, reflects on the last 50 years of his career in United Kingdom higher education and the changes that ensued during this time. Over the span of his career he had the opportunity to experience a wide range of institutions in all of the U.K. university mission groups and in a range of positions…

Enrollment managers, like most managers, have goals that must be focused on with precision, excitement, and vigor. Enrollment managers must excel at enrollment planning. Typically, enrollment planning unites undergraduate and graduate recruitment plans, out-of-state recruitment plans, marketing plans, retention plans, international enrollment…

Student Enrollment Management (SEM) leaders continually challenge their teams and institutions to implement changes to student systems and processes. Often, these efforts do not go as planned. As institutions scramble to increase enrollments, streamline workflows, and improve the student experience, their success depends on their ability to manage…

Whether it's your first day or first year on the job as an admission counselor at a university or college, you may be struggling with balancing the demands of your job with family needs, positioning yourself for advancement, or finding valuable programs that offer growth opportunities. Every generation of admission counselors at higher education…

Having spent many years in registration and records, the authors of this article write that they often are struck by the number of higher education professionals with advanced degrees who choose not to contribute to the literature. Registrars and admissions officers know student data better than any others on campus. Often considered the hub of…

Day and night the locals chatter. They counsel and console, bicker and rant. Their questions are endless. Though often hopeful, they never stop pounding the drums of worry. This is College Confidential, a vast virtual realm where visitors can find the best and worst of human nature. Here, in moderated discussion forums, people help strangers. They…

Librarians have collaborated with academic departments within their institutions for decades now, working with professors and administrators to bring information literacy skills to students. The librarians at National American University decided to extend this collaboration to a non-academic unit, the admissions department of the university. The…

The Challenge: After years of investments on structures and systems that improve and integrate student transactional experiences, we discover that we have neglected to train our staff in customer service competencies that match student expectations. The Answer: Invest in your student service staff to ensure they possess the professional skills to…

Confident that understanding and employing new approaches to assessment is a top priority for admissions professionals, the Secondary School Admission Test Board (SSATB) recently launched a Think Tank on the Future of Admission Assessment, with a two-year timeline and a charge to educate its membership and inspire greater innovation in admissions…

This article brings attention to a typology of enrollment knowledge possessed and enacted by contemporary chief enrollment officers. Interview narratives are used to reveal enrollment principles and associated actions--enrollment logics--that form enrollment discourses, which in turn shape the institutionalized presence of strategic enrollment…

Few people set out to become admissions counselors, say people in the profession. But the field is requiring skills that are more demanding and varied than ever. And at a time when universities are looking especially hard at the bottom line, people in admissions need to constantly learn new things and make themselves indispensable. Counselors…

Interest on the part of the American Association of Collegiate Registrars and Admissions Officers (AACRAO) Board of Directors in the development of a set of descriptions of the core competencies for AACRAO professions goes back several years, with more active discussion beginning in 2011 under the leadership of AACRAO President Nora McLaughlin. At…