Management science professors who teach large classes often assess students with multiple-choice questions (MCQs) because it is efficient. However, traditional MCQ formats are ill-fitted for constructive feedback. We propose the reward for omission with confidence in knowledge (ROCK) format as an original formative assessment technique to help…

This project course provided experiential realism in the study of managerial accounting and fundamental accounting relevance essential for integration into an organization's management team. The experiment created an environment that reinforced the fundamental theories, ideas, and concepts necessary for the contextualization of the accounting…

The field of advertising is becoming increasingly integrated with public relations and social media (Kim, 2012). As a result, many employers expect new graduates to understand how to navigate this from both an integrated and digital perspective in their new careers. The challenge is that some advertising courses may be taught from a theoretical…

This article outlines a novel approach for career readiness which embeds a global engagement trip within a social entrepreneurship course. Utilizing an empathy driven approach, the instructional innovation exposes students to social impact and innovation in an entrepreneurial setting, provides an opportunity for rich engagements with social and…

Online course offerings in higher education continue to grow because of the strong demand. Though many online courses are based on an asynchronous model, there are courses that require real-time interaction between students themselves and between students and the instructor, which means synchronous interaction is necessary. The technology exists…

Because of the increasing use of business analytics to improve business processes, it is not difficult to argue the importance that undergraduate business students gain the ability to understand, interpret, and communicate statistics. However, a task that may be difficult for statistics instructors is to quickly demonstrate and convince business…

This article discusses the value of learning from a psychodynamic approach to experiential learning. This approach is used to help students experience and understand the emotional and relational complexity of leading and managing within organizations. From this perspective, experiential learning means engaging with emotions and with embedded…

In 1950 Mason Haire used projective research techniques to examine consumer perceptions of a new product, instant coffee. This article adapts his original experiment for use as a classroom exercise, discusses the pedagogical benefits of the exercise, and demonstrates how it can facilitate discussions about marketing history, the changing nature of…

Colleges are increasingly offering online courses, including computer programming courses for business school students. Programming languages that are most useful to students are those that are widely used in the job market. However, the most popular computer languages change at least every three years. Therefore, the language used for instruction…

Typically, the core-required undergraduate business statistics course covers a broad spectrum of topics with applications pertaining to all functional areas of business. The recently updated American Statistical Association's GAISE (Guidelines for Assessment and Instruction in Statistics Education) College Report once again stresses the…

Services are intangible in nature. For a marketing educator, it is difficult to illustrate to students the means of creating favorable customer experiences through standard lectures or case studies in a services context, considering this intangibility property. This paper describes a simple role playing game that uses the Chinese puzzle 'Tangram'…

When women teach management in U.S. business schools they are likely to experience more gender inequities than men. In this essay we examine three dimensions of management teaching where gender inequities are likely to occur: (1) student-faculty interactions; (2) student evaluations of teaching; and (3) interactions between faculty peers. The…

A recent International Labour Organization (ILO) report has documented the limited opportunities for women in the labour market (ILO, 2016). The report shows that women face higher unemployment and underemployment than men, are more often employed in the informal labour market and in family enterprises, and are overrepresented in lower skill…

Today's firms are inundated with a huge volume of data and face requirements to use this data to gain and maintain competitive advantage. In this teaching brief, we address the confirmed analytic skills gap by providing context-relevant learning experiences to business students. Specifically, a marketing analytics project development model is…

Cause-Related Marketing (CRM), defined as profit motivated giving, is an effective strategy that can be used to demonstrate to students the "good side" of marketing. This paper outlines an experiential project that allowed students to gain a better understanding of marketing principles while also gaining an appreciation for corporate…