Examples of deceptive recruitment are highlighted in a review of questionable practices used to attract students both from within the United States and abroad. Major issues for action are identified as sacrificing quality for numbers, the hiring of marketing consultants, professional training of admissions directors, and federal regulation.…

Examines partnership between students, parents, and counselors during transition from high school to college and offers unique interactive method for helping students with their choices about college. (NB)

A federal judge has ruled that 23 prestigious colleges and universities in the Overlap Group violated federal antitrust laws for over 20 years when they met to compare financial-aid packages to be awarded to prospective students, rejecting arguments of social and educational need and nonapplicability of antitrust law. Massachusetts Institute of…

Presents four steps to help families avoid the pitfalls of college selection by keeping their options open and focusing on the teen before beginning the search. The steps involve: debunking several myths about college selection; keeping teens' needs and interests in mind; preparing a shopping list before entering the college supermarket; and…

Describes Washington State University's (WSU) successful use of the World Wide Web to transform its student admissions process, highlighting: strategic administrative objectives that formed the context for transforming WSU's admissions process; Web services for prospective students (information pages, the Cougar TRACS transfer credit system,…

The practices of "gapping" (the practice of meeting only part of the financial need) and denying admission based on need are discussed. Some schools would deny aid to some of those admitted who have financial need. This practice is referred to as "admit/deny." (MLW)

Describes a seminar for high school students and their parents to increase awareness of financial aid sources and make families active participants in securing an aid package. Speakers from a major university and a local banking institution provided information and answered questions. (JAC)

To boost the enrollment for the spring 1983 semester, Pan American University started a project to find unenrolled applicants and former students. Academic deans sent these students a letter, a questionnaire, a partially completed application for re-admission, and a re-addressed, stamped envelope. (MLW)

This paper examines the point at which the percentage of potential non-white college applicants among children of alumni (legacy applicants) will reach a share proportional to the percentage of non-white attendees in today's selective colleges and universities, focusing on the University of Virginia. It reviews the history and objectives of the…

Discusses the problems facing library schools in a time of decreasing enrollments with respect to: the recruitment of qualified, talented, and motivated students; the selection of qualified students; the development of innovative and relevant contemporary library curricula; and the placement of library school graduates. A 40-item reference list is…

The establishment of the Bard College Immediate Decision Plan (IDP) two years ago was a significant departure from the conventional admissions procedure. The IDP seeks to eliminate the artificial delay between application and acceptance to or rejection from college, and to make either decision a more meaningful event. (Author)

In this article, the author discusses the importance of teacher recommendations for students who exhibit extreme shyness during college interviews. Admission committees at some colleges are apparently questioning the propensity to favor students who evidence leadership, and who are naturally outgoing, in seeking to balance and diversify the…

In the first decade of the 21st century, the nation, the states, and colleges and universities began to grapple with the challenges of globalization, changing demography, the implications of the digital era, and of a less expansive public sector. Although not a transformative period for higher education, the decade saw significant innovations in…

The 19 chapters of this book on college admissions are divided into six sections on: (1) perspectives and history, (2) the admissions officer, (3) understanding enrollment management, (4) admissions tools, (5) admissions programs, and (6) perspectives on the twenty-first century. The papers are: "Perspectives on Educational Reform" (Donald…

The advantages and disadvantages of new software for market segmentation analysis are discussed, and the application of this new, chi-square based procedure (CHAID), is illustrated. A comparison is presented of an earlier, binary segmentation technique (THAID) and a multiple discriminant analysis. It is suggested that CHAID is superior to earlier…