Marketing in contemporary society is undergoing a shift in its foundational beliefs, including those concerning how the discipline treats customers. In this article, we present marketing educators with new ways of thinking about customers and challenge core marketing concepts by leveraging an elevated marketing perspective. We provide a roadmap to…

This article explores the value of generative AI (genAI) tools for much-needed support for instructors in higher education in the realm of course design. Two authors detail their experiences partnering with two distinct tools, ChatGPT and Bard (now known as Gemini), for communication course development, emphasizing iterative collaboration with…

Cognitive-behavioral theories offer a long-standing theoretical approach in clinical psychology that has wide-ranging implications for management education. We designed a cognitive-behavioral-based learning transfer tool for executives to enhance their application of leadership skills from professional development programs. We summarize the…

The first macromarketing seminar held in 1976 represented a first attempt to "hack the system" of business schools to bring a societal focus to the teaching of marketing. This effort resulted eventually in macromarketing becoming a major field of the marketing discipline. Today, forces outside the business school are pointing business…

The author proposes a customer relationship marketing-enabled student-attracting product redesign conceptual model for education for business by focusing on customization in business degrees through mirror mapping the interests and career focus of marketing degree students and skills demand of the industry as different from a business degree in…

Purpose: One of the most discernible initiatives of entrepreneurial universities constitutes the launch of innovation centers, where students and alumni can incubate their business ideas and collaborate on innovative projects with the purpose of converting them into start-up ventures. While incubators and accelerators are quintessential in Western…

This paper returns to the question of whether business schools alone can meet the challenges of enhancing creativity and innovation in entrepreneurial education. Policy makers have side-stepped definitional argumentation in order to embrace a more nuanced potential for entrepreneurial competency development, using multidisciplinary practice in…

For several years, the University of Wisconsin Oshkosh partnered with a manufacturing company in Germany that is well known for its sustainable business practices and generates revenues in excess of 2 billion Euro annually. This partnership encompassed several programs, including providing training for the company's junior management in the…

Entrepreneurship is taught in diverse settings addressed to various audiences. The role of creativity is generally thought to be beneficial for innovation; however, certain concerns may emerge depending on the context in which entrepreneurship is taught. For example, critical questions may arise in classrooms where entrepreneurship is encountered…

The simple vehicle routing problem (VRP) is a common topic of discussion in introductory operations research/management science courses. The VRP can be framed in a variety of ways, and it can be difficult to solve to optimality. For solution purposes, introductory textbooks demonstrate how Excel's Evolutionary Solver (ES) add-in produces a…

Design thinking is an important concept presented in entrepreneurship education. However, the cognitive aspect of design thinking has been neglected by business teaching and learning practices. The aim of this paper is to present a game-based pedagogy to support the cognitive aspect of design thinking and to promote this approach as an alternative…

The Tangibles in Operations Strategy (TANGOS) exercise provides students with the direct experience of designing a firm's operations function. Specifically, students must engage in decision making with respect to the structural decision areas in a firm's operations strategy, by considering the firm's product strategy and span of control, process…

For organizational change to happen, people have to change their behaviors. Leaders of organizational change therefore need to develop their abilities to influence others, sell issues, and overcome resistance to gain buy-in within organizations. This article describes the framework for a semester-long project in which MBA students practice these…

Few principles influence success as fundamentally as truth. Truthfulness is the foundation upon which human relationships are built. Truth is the antecedent to trust, and trust is the antecedent to cooperation. Without truth, sustainable success is impossible in human dealings. This article presents a teaching perspective, that is motivated by the…

Accrediting organizations in higher education have shifted emphasis from indirect measures such as student course evaluations, focus-group interviews, and employer surveys to direct measurement of student performance using appropriate assessment instruments. In response, we developed a spreadsheet tool for reports and analysis of test assessments…