This article features 29 "Teaching Moments" from the 2018 "Society for Marketing Advances" ("SMA") Annual Conference. The publication of this article is a critical part of a multi-channel distribution system designed to help speed the diffusion of teaching ideas to marketing educators. The "Teaching Moments"…

The authors use a capital budgeting example to show students how to incorporate price elasticity into financial analysis as an application of what students learn in their microeconomics course. They present simple as well as more advanced price-quantity relationships, and using various "what-if" scenarios; the authors show how risk…

This paper describes an experiential learning project for students enrolled in a Marketing Channels course. Students conducted small scale research studies involving manufacturers and their channel members by investigating behavior related to electronic marketing channels and pricing practices. Students developed hypotheses based on their channel…

While Computational thinking (CT) has been adopted in various educational settings, it has not been fully utilized in entrepreneurship education. In particular, technology entrepreneurship education involves project-based learning for creating business value. To help students improve learning outcomes, we propose a new framework of…

This article describes the adaptation and use of the Monopoly® board game as a simple simulator to help introduce the principles of probability and risk. It focusses on teaching experiences in an undergraduate business program and offers a new approach to teaching probability and risk with dice to produce a collaborative simulated gaming…

The purpose of this paper is to describe a self-assessment assignment which details how an industry analysis and manager interview can be used to provide a realistic perspective of a student's desired future management position. In this assignment students conduct a comprehensive analysis of the industry and position which they desire to hold in…

This article proposes a mock oral argument exercise that can be used periodically throughout the semester to enliven undergraduate business law classrooms and guide students to higher-ordered learning and deeper understanding: pairing students to argue the two sides of actual court cases that illustrate class topics, with the remainder of the…

This chapter discusses the process Broward College in Fort Lauderdale, Florida used to embed certifications from the Council of Supply Chain Management Professionals into its associate and bachelor degree programs. Included is an overview of the process followed as well as challenges encountered. The chapter concludes with recommendations for…

This paper presents the Sandwich model workshop, a novel approach that strengthens the integrated pedagogy of theory and practice. Designed to provide academic and industry knowledge in an experiential and layered manner, the workshop is an effort to mitigate previously experienced challenges where simultaneous exposure to theory and practice was…

Firms often make marketing missteps that offend minority consumers. Such missteps are attributed to the lack of diversity within the marketing field. This paper presents a corporate engagement program that partners minority students with a national company as an innovative approach to this problem. Leveraging both passive and active learning,…

The objective of this study is to present and discuss how data visualization can be incorporated into teaching approaches by business faculty in introductory business statistics to strengthen business students' practical skills. Data visualization lessens difficulties in learning statistics by providing opportunities to illustrate analytical…

This orientation session was designed to prepare students for their final MBA Capstone project, leverage lessons learned from graduates, transfer prior learning about teams and project management, and launch consulting projects with actual clients. Companies have used orientation sessions to onboard new employees for many years to improve…

This article focuses on a Participatory Action Research (PAR) project that was carried out in a Malaysian Public University during three series of lockdowns during the COVID-19 pandemic. During that time, all higher education institutes in Malaysia were barred from conducting face-to-face lectures that resorted to fully online learning throughout…

The authors discuss a course-based undergraduate research (UR) experience in business, seeking to continue a conversation initiated by Miller and DeLoach (2016) regarding undergraduate research in professional fields. The current state of liberal arts colleges and business education is described, as are the three modes of thinking developed by…

The foreign exchange (FX) market is an important chapter in international finance. Understanding the market microstructure is critical for learning the FX market. To assist students better understand the FX market microstructure, an instructor can use an event study with minute-by-minute quote data provided in the Excel assignment, asking students…