Entrepreneurial education should reflect the real-world entrepreneurial process by providing for experiential learning. The challenge is reconciling this with the resource constraints that lead to large class settings, even in specialized postgraduate programs. This article offers practical suggestions for creating a highly interactive event as…

The following article outlines the importance of classroom engagement through use of innovative group projects within a marketing research class. Project findings address learning engagement, student loyalty, and enhanced learning using an experiential learning based project designed to help students produce a marketing research project. The…

In the higher education environment, work-integrated learning (WIL) is widely considered a key component of developing work-ready and professional graduates. Quality evaluation systems are needed to ensure continual improvement and development of WIL programs focusing on all stakeholder perspectives, not just the students or the sponsoring…

Coopetition is a strategic concept that integrates elements of competition and cooperation. This strategy focuses on creating an environment where working together develops additional value for all entities involved, but there is still competition for this newly established value. Mock trial is an experiential learning technique that can serve as…

The development model of entrepreneurship education (EE) in China is a typical representation of a government-driven model, and those policies unveiled by the central party and government authorities make big differences. Since 1998, central and local governments have introduced multiple policies promoting the development of entrepreneurship…

Contribution: In this article, an experience applying three role-playing games in the context of an Entrepreneurship final project is presented, discussing the challenges, and the lessons learned. Background: Soft skills have been expounded repeatedly as a crucial factor to thrive in the workplace, as opposed to mere knowledge of content only,…

This is a case study of the Indigenous Pre-Accounting Enabling Program. With less than 100 self-identified Indigenous registered accountants in Australia, the accounting profession has capacity to provide opportunities for more Indigenous people. Highlighting the critical nature of Work-Integrated Learning (WIL) in making visible the stories of…

As the twenty-first century advances technologically, the era is also becoming notorious for the rise of organized cybercrime and attacks on business information and operations. Company data and intellectual property are considered the "New Oil" that generates value for organizations and their constituents. With the escalating number of…

The authors present two classroom experiments on technology licensing. The first classroom experiment introduces the concept of royalty stacking. Students learn that noncooperative pricing of royalties for complementary intellectual property rights leads to a double-marginalization effect. Cooperation solves the problem and is welfare-improving.…

This Deans Summary highlights the key themes and insights of the GMAC Prospective Students Survey -- 2023 Summary Report. It continues to explore trends in the candidate pipeline, program preferences, and career goals as well as new questions added to this year's survey about first-generation candidates, motivations for pursuing GME, and social…

For a business law class at any level or format, a field trip to a court is critical to bridge the gap between theory and practice. This article encourages legal studies instructors to utilize field trips to a court as an experiential learning opportunity for business law and legal studies courses at the undergraduate and graduate levels for…

The last few years have witnessed significant integration of technology, particularly Information and Communication Technology (ICT) in both content as well as delivery of business courses in higher education. On the one side, the contents related to technological applications are increasingly expanding the space in business education curriculum…

In the past few years, the advertising sphere has seen the rise of Total Market Strategy (TMS), calling for a single overarching message that is then implemented at the tactical and experiential level for specific segments under that umbrella. As this concept grows in popularity with clients, educators and students must understand the shortcomings…

Experiential learning opportunities have been proven effective in teaching applied and complex subjects such as business analytics. Current business analytics pedagogy tends to focus heavily on the modeling phase with students often lacking a comprehensive understanding of the entire analytics process including dealing with real-life data that are…

A significant activity in the business analytics process is enrichment, which deals with acquiring and combining data from external sources. While different strategies for enrichment are possible, it can be accomplished more efficiently through automation using Python scripts. Since business students may not be immersed in technology skills and…