Since 2002, Teaching Tolerance's Mix It Up at Lunch Day program has helped millions of students cross social boundaries and create more inclusive school communities. Its goal is to create a safe, purposeful opportunity for students to break down the patterns of social self-segregation that too often plague schools. Research conducted in 2006 by Quality Education Data, Inc. (then part of Scholastic) found that the event helped students become more comfortable interacting with different kinds of people, helped them make new friends across group lines and bolstered school spirit and unity. This article describes the launching of a new era in the Mix It Up program, one that leverages the Web to bring people together.