ERIC Number: EJ1414465
Record Type: Journal
Publication Date: 2024
Pages: 28
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-2329-4922
EISSN: EISSN-2329-4906
Available Date: N/A
Teaching Audience Adaptation with Value Frameworks
Business and Professional Communication Quarterly, v87 n1 p6-33 2024
Communication instructors have long insisted on the importance of audience adaptation. But they have said less about (a) the dimensions along which adaptation might proceed or (b) how a student might learn the art of adapting. In this article, I contribute toward addressing these two deficiencies. I suggest a dimension for adaptation - the value frameworks (or value vocabularies) in which people express evaluations of better and worse. And I propose that instructors teach adaptation by imitation. In addition to elaborating on these ideas, I also offer materials for use in classes.
Descriptors: Communication Skills, Teaching Methods, Assignments, Audience Awareness, Audience Analysis, Public Speaking, Student Centered Learning, Adjustment (to Environment), Administrator Education, Values, Ethics, Imitation, Observational Learning, Instructional Materials
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Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
Author Affiliations: N/A