Since the now infamous 1983 publication entitled "Reconsidering Research on Learning From Media," written by Richard Clark, there has been considerable debate regarding the use of media in instructional design within the field of educational technology. In this article, Clark likened the role of media in learning to a delivery system, stating that "media are 'mere vehicles' that deliver instruction but do not influence student achievement any more than the truck that delivers our groceries causes changes in our nutrition." These statements were based upon the decades of empirical studies which, according to Clark, failed to demonstrate objective support of one media versus another in learning outcome. Clark's publication was quite controversial. It stood starkly against the positions of other leading experts within the field of educational technology and cast doubt upon their efforts to establish the superiority of individual media and to discover the holy grail of technological media. The purpose of this article is to present both sides of this argument and explore its relevance to the use of instructional media/technology in contemporary physical therapy teaching.