This paper explores how one facet of the process by which ideology about linguistic variation originates and circulates. It analyzes an archive consisting of newspaper articles from Pittsburgh, Pennsylvania, about Pittsburgh speech, the earliest of which is from 1910. The articles began appearing regularly during the 1950s-60s. First, the paper sketches changes in the focus of these articles (early ones are about proverbs, later ones are about words, and recent ones describe phonological variation), and it notes changes in the attitudes the articles express about local speech. It touches on the changing role of scholarly authority in public discourse about "real" Pittsburgh speech and explores one facet of the standardization of non-standard forms via public representation and discussion of them. It examines how the words, structures, and sounds that now appear repeatedly whenever local speech is described originally came to be thought of as "real" or "good" (or even "correct") Pittsburghese. In particular, it traces the history of spellings of two non-standard forms, "redd up" (meaning tidy up) and "yinz" (a second-person plural pronoun). (Contains 20 references.) (SM)