The YouTube SEO Project directs students to research a target market's needs using consumer search demand, create an engaging mobile video that responds to this demand, and use search engine optimization (SEO) to optimize and publish the video for searchers on YouTube.com. Students completing the project reported positive learning outcomes and…

For school librarians, technology is an essential component of their work. To meet the growing need in this area, Odin Jurkowski first wrote Technology and the School Library in 2006. To address the technological advancements, Jurkowski provides an overview of the types of technologies used in school libraries, from traditional low-tech options to…

In this article, C. Frederick Risinger begins by describing insights from an article entitled, "Trapped in the Bubble." It reported on a doctoral student's study (along with other students and faculty in Indiana University's School of Informatics) which demonstrated that the more people rely on social media such as Facebook, Twitter,…

As text sources are getting broader, measuring text similarity is becoming more compelling. Automatic text classification, search engines and auto answering systems are samples of applications that rely on text similarity. Learning management systems (LMS) are becoming more important since electronic media is getting more publicly available. As…

For Extension's unbiased, research-based content to be found by people searching the Internet, it needs to be organized in a way conducive to the ranking criteria of a search engine. With proper web design and search engine optimization techniques, Extension's content can be found, recognized, and properly indexed by search engines and…

Search marketing is the process of utilizing search engines to drive traffic to a Web site through both paid and unpaid efforts. One potential paid component of a search marketing strategy is the use of a pay-per-click (PPC) advertising campaign in which advertisers pay search engine hosts only when their advertisement is clicked. This paper…

Despite an increase in ad spending and demand for employees with expertise in search engine optimization (SEO), methods for teaching this important marketing strategy have received little coverage in the literature. Using Bloom's cognitive goals hierarchy as a framework, this experiential assignment provides a process for educators who may be new…

For those receiving funding from the UK HEFCE-funded Open Educational Resource Programme (2009-2012), the sustainability of project outputs was one of a number of essential goals. Our approach for the hosting and distribution of health and life science open educational resources (OER) was based on the utilisation of the WordPress.org blogging…

In July 2009 four faculty members from four different institutions created a blog to educate consumers and professionals about plant-related issues. Online resources were used to measure the number of times that the blog was viewed and its impacts. The blog averages about 200 views a day, and 80% of those responding to a survey could name specific…

Web design is a necessarily iterative process. During the process, it can be difficult to balance the interests and focus of the library site experts and their novice users. It can also be easy to lose focus on the main goals of site use and become wrapped up in the process of design or coding or in the internal politics of site design. Just as…

Proteomics is an emerging area of systems biology that allows simultaneous study of thousands of proteins expressed in cells, tissues, or whole organisms. We have developed this activity to enable high school or college students to explore proteomic databases using mass spectrometry data files generated from yeast proteins in a college laboratory…

There are hundreds of unique search engines in the United States and thousands of unique search engines around the world. If people get into search engines designed just to search particular web sites, the number is in the hundreds of thousands. This article looks at: (1) clustering search engines, such as KartOO (www.kartoo.com) and Grokker…

Go look it up. That is what students who have questions about words are often told. But where should they go? Depending on the question, some resources are better than others, and some are not very good at all, no matter what the question. Finding the most helpful word resource for students can be a challenge, especially now that search engines…

This summer's "make a statement" statement was simple to understand: "I have moved." Facebook friends and colleagues marked their mass exodus from the social networking giant with these words as they left to start a new colony of peers on the newly announced Google+ (Google Plus). G+, as it is abbreviated, offered an appealing alternative from the…

May 31, 2010, was Quit Facebook Day. But although only around 35,000 of the 500 million Facebook users pledged to quit Facebook on Memorial Day, there's a sense of unease stirring with the social network's strategy. Congress has called for Facebook to explain its stance on the collection and sharing of user information (see…