An auction is a process of buying and selling goods or services by offering them up for bid, taking bids, and then selling each good or service to the highest bidder. Participants bid openly against one another; each bid must be higher than the previous bid. In the activity described rather than goods or services, English teachers sell sentences!…

Electronic reverse auctions are increasingly being used by firms to improve firm financial and operational performance. The described teaching innovation serves as a model for introducing electronic reverse auctions as a central element in a comprehensive negotiation exercise involving sales management and purchasing management students. Results…

Improvement of turnover (the rate of merchandise activity in a store) can mean more sales and more profits for college stores. Some ways to improve merchandise turnover include improved store layout, merchandise mix, and purchasing techniques. (MLW)

Lack of space became a problem when the university bookstore moved into its new quarters; more space was needed to meet the demand for clothing and secretarial supplies. A student record store was purchased and electronic gear including stereos, tape recorders, electronic calculators, etc., were added to the inventory. (MLW)

The Regional College Store Associations have been developing Master Textbook Lists, a program that compiles, at a central location, a master list of titles used at each store's school. Two benefits are: (1) needed books can be rushed from one store to another, and (2) reductions occur in inventory of nonreturnable books. (MLW)

Approaches to help achieve a professional college store operation in the 1980s are outlined for the benefit of the college store staff member, supervisor, or manager, as well as administrators responsible for the review of the college store. The following areas are addressed: objectives of the service, organization, equipment and layout, the…

This article presents an effective course supplement for Principles of Marketing classes. An experiential project involving online auctions is offered to instructors seeking to create a more participatory student environment and an interactive teaching style. A number of learning points are illustrated that allow instructors to use an auction…