Chief communicators at many U.S. institutions are interested in forging closer ties with governing boards. Proponents say such relationships can increase board trust and confidence in communicators before a crisis occurs, making it easier to manage the institution's reputation and limit negative publicity when one does. At some institutions, such…

Any organization must build a good reputation and image in order to "anchor" its relevance and indispensability in the minds of a wide variety of audiences. Many commercial organizations maximize opportunities to raise favourable awareness about what they do--and their techniques and approaches can be applied to libraries. Examples from…

Nonprofit organizations, such as social service agencies, charities, and hospitals, plan and prepare communications that are vital to their missions. Although not corporations, these organizations produce news releases, newsletters, and annual reports that are similar to those created in the corporate sector. In this research project for a course…

President Richard M. Cyert of Carnegie Mellon University set establishing national visibility as a university-wide goal six years ago. The public relations office developed a hard-driving program centered on national media coverage. This program is described. (MLW)

With more and more instances of corruptness coming to light in the field of education, corruptness in education has become an intense "hot point" of concern in society. This article is a tentative exploration into this matter. In this article, the author discusses the categories of the corruptness in education that has found widespread…

For the first time, the American Bar Association has published a law school guide that includes statistics on the percentage of students passing the bar examination on the first try. For schools with low passage rates, the figures are embarrassing; for those with high rates, the guide is a publicity windfall. (MSE)

The efforts of Vassar College and Cornell University in their early years (1865-1890) to manage problems presented by underprepared students are described. Based on archival materials, registers, institutional publications, and histories, attention is directed to the perceptions of administrators, faculty, students, and alumni concerning academic…