In order to help frame a current theoretical impasse, in this essay we forward the figure of the zombie in Western cinema as an allegory for the reception of the concept of ideology by communication scholars. After noting parallels between (a) an early academic caricature of ideology and the laboring zombie, and (b) the subject of ideological…

Shows that long before it translates into actual behavior, the content and forms that romance assumes in the postmodern nexus of media and the market shape children's romantic imagination. Explores how children's imagined vision of romance moved from one molded by media to one characterized by a tension between what media promised and their…

Observing that over the past 10 years two lines of discussion--one emanating from and focusing on the needs of women, the other arising from and related to "mainstream" communication problems--have been carried out simultaneously but have remained separate, this report focuses on the change in women's status with regard to access to the…

Noting that studies of media, culture, and consciousness assert wide-ranging connections among the three, this paper proposes a research program for investigating the media-consciousness-cultural link. Sections I and II provide a brief review of orality-literacy theories and communication theories. Section III proposes five areas of media…

This paper describes a graduate course at Louisiana State University in Shreveport, entitled "The Electronic Church, with an Emphasis on Its Evangelists." The paper addresses some of the ways in which criticism is taught via the television evangelists. Following a mini-course in speech analysis, the course focuses on the various aspects…

A compilation of papers from a joint Finnish-Russian seminar on problems of communication research, this collection presents diverse opinions and results from researchers and observers in both countries. The titles of the papers and their authors are as follows: (1) "Mass Media in the Soviet Youth's Way of Life," by V. A. Mansurov; (2)…

The study of video game effects has been marked by two very different approaches. The first approach is represented by social scientists, who, with some exceptions, seek to understand the effects of games on users. The second approach is favored by humanists, who seek to understand the meaning and context of games. To date, these two groups have…

Recommends greater cooperation, especially concerning research, among political science, telecommunications, speech communications, and rhetoric. Discovers a useful paradigm in the combination of political content analysis and rhetorical analysis. Briefly discusses works that have synthesized these two approaches. (MJP)