As society's novices, children are becoming more susceptible to advertisers who target them as a profitable demographic. This creates an alarming trend of obesity and exacts a considerable financial, physical and ethical toll on the community. To view obesity as concurrent with malnourishment seems counter-intuitive, this study uses Butler's…

Today's high degree of technology saturation is creating a generation of learners who exhibit a distinctly different set of learning characteristics than their predecessors. These differences will require health and physical educators to investigate new and innovative strategies in an attempt to meet their unique needs. This article examines four…

This report provides updated results from one of the most comprehensive studies of health-related policies and practices in U.S. public middle and high schools to date, which was released in August 2011. The major findings and trends presented in this report describe issues relevant to childhood obesity for four school years, from 2006-07 to…

Little is known about effective eHealth recruitment methods. This paper presents recruitment challenges associated with enrolling African-American girls aged 8-10 years in an eHealth obesity prevention program, their effect on the recruitment plan, and potential implications for eHealth research. Although the initial recruitment strategy was…

The authors of this article discuss wellness policies in relation to nutrition education. The article describes some of the most interesting national initiatives for engaging students in nutrition education and encouraging healthy eating. For example, programs such as the Vermont FEED program and the Burlington School Food Project involve students…

In recent years, scholars have increasingly joined with activists to challenge marketing aimed at children. It is a widely accepted belief that marketers have sold unhealthy foods as well as questionable toys and games, to the detriment of American children. Motivated by declining measures of child well-being, such as heightened obesity rates,…

In the wake of growing concerns about a "globesity" epidemic, this article explores the panic surrounding sedentary lifestyles and fast food culture, which have underscored calls for the cultural regulation of children's marketing. Avoiding the tired debate between those who see children as either manipulated or savvy consumers, this article…

The No Child Left Behind Amendment (NCLBA ) established new safeguards about the use of student data for marketing or selling purposes. Specifically, NCLBA amended the Protection of Pupil Rights Amendment (PPRA) of 1994 addressing pupil privacy by requiring school districts to develop a policy on the collection, disclosure, and use of personal…

The National Heart, Lung, and Blood Institute (NHLBI) Obesity Education Initiative (OEI) convened a two-day meeting to help develop a national public education outreach initiative to help reduce and prevent overweight and obesity in the United States. This Strategy Development Workshop, held on February 17-18, 2004, convened more that 70 public…