This book is for community leaders, librarians, library committees, volunteers, aid workers and others who are interested in the practical aspect of starting and maintaining a successful library. Throughout the developing world, countless dedicated people respond to the pressing need for information in their communities by helping to start a…

Tom Mauriello knows how to build profitable relationships. As vice president of Development at New York Institute of Technology (NYIT), Mauriello and his team have driven annual giving to the college 80 percent higher since the 2003-2004 academic year. Moreover, NYIT's contributor base has increased 21 percent since that time. What's the secret to…

Corporate matching gift programs allow colleges to secure contributions from highly specialized corporations and corporations with geographically limited giving policies. However, colleges must stimulate their alumni to make the initial contributions and then take the extra step to secure the match. (MLW)

A corporate relations program at the University of Rochester that uses several follow-up techniques to help keep lines of communication open and encourage corporations to stay in close touch is described. Gift acknowledgments, reports to donors, corporation visits, informational mailings, and campus visits and special events are discussed. (MLW)

The private sector is a mostly untapped source of student financial aid. Colleges and universities themselves are the largest sources of funds, but corporate sources are important. The Citizens' Scholarship Foundation of America (CFSA) administers over 720 scholarship programs for corporate and other sponsors, up from 400 five years ago; other…

Types of aid to higher education are listed that allow corporations to support the colleges and universities of their choice through contributions to educational institutions, individuals, and to education-related organizations. Aid to educational institutions can include (1) specified unrestricted operating grants (general purpose grants,…

Examination of corporate donations of cash, products, service, and expertise to libraries highlights industry contributions in 1980; why corporations give; examples of corporate donations to various libraries (Brooklyn Public, New York Public, Altoona Area Public, Boston Public); planning fund-raising compaigns; and seven strategic planning…

Increasingly, individuals, foundations, and corporations are donating money to colleges and universities for environmental research and education, Some are concerned about potential for conflict of interest in the competitive fund-raising arena, and use of donations to improve corporate public images. Others feel existing safeguards are adequate…

Corporations increased their giving to schools, colleges, and universities in 1993 by the biggest margin in four years, with the increase outpacing inflation. However, some warn that this should not be interpreted as a return to widespread corporate giving. Donations in 1994 are likely to increase only slightly, if at all. (MSE)

Trends in college fund raising are identified in three areas: (1) in campaign design, goals are bigger and campaigns longer; (2) demographics of donors and volunteers have changed, with donors more skeptical, less generous, and harder to find and volunteers more scarce; and (3) government and corporate contributions are critical. (MSE)

The study of state government involvement in public radio which is reported in this handbook was conducted to collect information on the legislation, agencies, funding formulas, regulations, and politics in each state for use by station managers, state administrators, and state legislators. The first of two volumes, this handbook includes a…

Business researchers and marketers find certain databases useful for finding information on investments, competitors, products, and markets. Colleges can use these same databases to get background on corporate prospects. The largest data source available, DIALOG Information Services and some other databases are described. (MLW)

An effective technique of increasing corporate giving is the organization of "Percent Clubs," as pioneered by the Dayton Hudson corporation of Minneapolis. The goal is to increase total corporate giving from 1.8 percent of GNP to at least 2 percent with the ultimate goal 5 percent. (MLW)

The similarities and differences in methodology for seeking grants from both corporations and foundations are discussed. Knowing institutional needs, research, approaching prospects, proposals, corporate and foundation annual giving, kinds of gifts, local business support, and the follow-up are described. (Author/MLW)

Common assumptions about college and university fund raising in foreign countries are examined, focusing on four constituencies: alumni, parents, corporations, and high-stakes donors. Personal experiences of several fund-raising professionals suggest that each assumption is true in some, but not all, cases. (MSE)