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| Fletcher, James E. | 1 |
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Download full textFletcher, James E. – 1993
This paper discusses several considerations and techniques in doing research which attempts to measure the effects of visual images on viewers. For example, to describe precisely the effects of some element of a visual image or series of images, researchers must be able to specify the institutional context in which the image is presented and…
Descriptors: Audience Response, Context Effect, Films, Instrumentation
