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Williams, Linda Stallworth – Business Communication Quarterly, 2008
This article provides details about a comprehensive assignment for teaching sales letters in a business communication course. During the past 5 years, this assignment has evolved, moving beyond one that focused almost exclusively on strategies for making the letter persuasive, and therefore effective, to an expanded form that devotes time and…
Descriptors: Business Communication, Persuasive Discourse, Ethics, Rhetoric
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Buck-Coleman, Audra – Visible Language, 2010
Graphic design's messages can reach across streets and across the globe; they can bring together countries, communities and strangers for a common cause; they can also serve to divide otherwise amenable neighbors. Design students must fully understand this potential reach and thus the responsibility they have to create tolerant, informed messages.…
Descriptors: Foreign Countries, Graphic Arts, Design, Cultural Pluralism
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Campbell, Katy; And Others – Journal of Technology and Teacher Education, 1995
Discussion of the use of videodiscs to improve postsecondary teaching focuses on a project at the University of Alberta (Canada) that considered ethical standards in visual anthropology. Topics include identifying teaching examples, accountability, collaboration, integrity, intentionality, authenticity, and dignity and privacy. (LRW)
Descriptors: Accountability, Anthropology, Cooperation, Ethics