Observations from faculty who teach marketing indicate that a relatively small percentage of students have strong interest in quantitative analysis and many come into the marketing major out of the misperception that it is light on math. In reality, over 98% of marketing professionals use data during their decision-making processes, while 80% of…

The traditional way of teaching research often lacks actual information-literacy instruction and, thus, fails to teach students how to be independent researchers. Teachers may help students regain curiosity by guiding them to shift their idea of research from a fact-finding and presentation exercise to a process of inquiry that includes gathering…

The development and modification of learning skills did not follow the boom of the other areas. In the teaching materials verbal knowledge is still the most significant, which does not require thinking and creativity from the students during acquisition; what more, sometimes even the pedagogues do not like those students, who apply unique…

For many practitioners in schools and clinics, collecting data to show the effectiveness of an intervention is probably one of the most important yet challenging components of intervention implementation. This article provides practitioners with an example case study of how data can be organized and collected to determine the effectiveness of a…

As the availability of high-throughput data-collection technologies, such as information-sensing mobile devices, remote sensing, internet log records, and wireless sensor networks has grown, science, engineering, and business have rapidly transitioned from striving to develop information from scant data to a situation in which the challenge is now…

Although student involvement in research and inquiry can advance undergraduate learning, there are limited opportunities for undergraduate students to be directly involved in social science research. Social science faculty members typically work outside of laboratory settings, with the limited research assistance work being completed by graduate…

Why is it important to prove that school libraries add value to the school program? The National Center for Education Statistics reports that 20 percent of U.S. public schools lack a full or part-time certified librarian (NCES 2013). In California the ratio of certified school librarians to students is 1:7,374 (California Department of Education…

Students need practice in proposing hypotheses, developing experiments that will test these hypotheses, and generating data that they will analyze to support or refute them. I describe a guided-inquiry activity based on the "tongue map" concept, appropriate for middle school and high school students.

When a college professor who teaches research methods to graduate education students was approached by a local public urban elementary school to help them teach research skills to 4th-graders, it was thought that the process would be simple--take what we did at the college level and differentiate it for the childhood classroom. This article will…

Undergraduate research is important for preparing the next generation of scholars in family and consumer sciences (FCS). The Research Resource Guide (RRG) was developed in response to that need; it provides comprehensive information on the research process for faculty to incorporate into undergraduate courses. The RRG comprises three levels: (a)…

Despite an increasing demand for marketing researchers familiar with ethnographic methods, ethnographic consumer research has received little coverage in current marketing curricula. The innovation discussed in the present paper addresses this problem: it introduces the notion of "cultural relativism" and gives students hands-on experience in…

The challenge of bringing research-based learning to undergraduate development studies and anthropology students has led to convening a fieldschool in Indonesia. The fieldschool has been vital in introducing students to fieldwork methodology and in developing a deeper understanding of the relation of research data to development theory. In…

This article highlights a core lesson that has been used in a number of Lincoln Park Zoo educational programs. The lesson teaches students to conduct an ethological, or animal behavior, study on a bird. This study can be implemented in a variety of outdoor settings, including a park, schoolyard, or zoo. Using an ethogram, students will practice…

The National Research Council's recent publication "A Framework for K-12 Science Education: Practices, Crosscutting Concepts, and Core Ideas" (NRC 2011), which is the foundation for the Next Generation Science Standards now being developed, places unprecedented focus on the practices involved in doing scientific and engineering work. In an effort…

While many freshman composition textbooks offer cursory instruction on how to conduct field research, very little information exists on teaching undergraduates field research methods. Such instruction often occurs during graduate school. However, in order to become polished writers and researchers, and to see firsthand how research enhances…