Courses: Research Methods, Public Speaking, Communication Theory, any other course that requires college students to engage in a formal research process. Can be conducted in traditional, online, or hybrid courses. Objectives: In this original single-class activity, students will be able to evaluate source credibility for resources that extend…

Search marketing is the process of utilizing search engines to drive traffic to a Web site through both paid and unpaid efforts. One potential paid component of a search marketing strategy is the use of a pay-per-click (PPC) advertising campaign in which advertisers pay search engine hosts only when their advertisement is clicked. This paper…

Despite an increase in ad spending and demand for employees with expertise in search engine optimization (SEO), methods for teaching this important marketing strategy have received little coverage in the literature. Using Bloom's cognitive goals hierarchy as a framework, this experiential assignment provides a process for educators who may be new…

Proteomics is an emerging area of systems biology that allows simultaneous study of thousands of proteins expressed in cells, tissues, or whole organisms. We have developed this activity to enable high school or college students to explore proteomic databases using mass spectrometry data files generated from yeast proteins in a college laboratory…

The ubiquity and familiarity of the world wide web means that students regularly turn to it as a source of information. In doing so, they "are said to rely heavily on simple search engines, such as Google to find what they want." Researchers have also investigated how students use search engines, concluding that "the young web users tended to…

Based on a client project assigned to students in two undergraduate business classes, this article argues that social media learning is best done in a context that mixes social media with more traditional kinds of media. Ideally, this approach will involve teams of students who are working on different aspects of a larger client project. This…

The semantic web brings a new opportunity for efficient information organization and search. To meet the special requirements of the educational field, this paper proposes an intelligent search engine enabled by educational semantic support service, where three kinds of searches are integrated into Educational Information Intelligent Search (EIIS)…

Web 2.0 has made information more accessible and offers opportunities to make library resources more visible. This article presents several strategies for incorporating libraries and library resources into Web sites and course management systems. The tools presented are appropriate for many types of libraries and work with most Web-based systems.…

This article describes the usefulness of Web analytics for understanding the users of an academic library Web site. Using a case study, the analysis describes how Web analytics can answer questions about Web site user behavior, including when visitors come, the duration of the visit, how they get there, the technology they use, and the most…

Data-driven learning (DDL), or corpus-based language learning, involves the learner in an exploratory task to discover appropriate expressions or collocates regarding his writing. However, the problematic units of meaning in each learner's writing are so diverse that conventional corpora often prove futile. The search engine Google with the…

Using the material of others without permission or attribution has always tempted students, but the internet has fed the flames by making an unlimited amount of content easily available for copying. While there are various approaches that instructors can take to combat illegal copying, studies show that when students are aware that…

Fullerton, California--College students use technology constantly. They text-message friends, compile playlists for their iPods, and are whizzes at updating their MySpace profiles. But when it comes to one kind of work they are required to do in college--namely, academic research--they can be inept. Too often, college officials say, students rely…

To do solid academic research, college students need to look beyond the computer search engine. This short, practical book introduces students to the important components of the information-seeking process. "The Elements of Library Research" provides a foundation for success in any research assignment, from a freshman paper to a senior thesis.…

VisSearch is a collaborative Web searching environment intended for sharing Web search results among people with similar interests, such as college students taking the same course. It facilitates students' Web searches by visualizing various Web searching processes. It also collects the visualized Web search results and applies an association rule…

Automated techniques for finding plagiarism in student source code submissions have been in use for over 20 years and there are many available engines and services. This paper reviews the literature on the major modern detection engines, providing a comparison of them based upon the metrics and techniques they deploy. Generally the most common and…