Descriptor
| Authors | 2 |
| Books | 2 |
| Merchandising | 2 |
| Advertising | 1 |
| Childrens Literature | 1 |
| College Stores | 1 |
| Higher Education | 1 |
| Librarians | 1 |
| Libraries | 1 |
| Marketing | 1 |
| Occupational Information | 1 |
| More ▼ | |
Author
| Showalter, Jerry N. | 1 |
| Teguis, Ellen | 1 |
Publication Type
| Journal Articles | 2 |
| Reports - Descriptive | 2 |
| Opinion Papers | 1 |
Education Level
Audience
Location
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating
Showalter, Jerry N. – College Store Journal, 1981
The conceptions and preparations for a successful author autographing party at the University of Virginia's bookstore are described. Suggestions for selecting authors, publicity, and planning are given. (MSE)
Descriptors: Advertising, Authors, Books, College Stores
Peer reviewedTeguis, Ellen – Top of the News, 1982
Discusses the role and functions of the library promotion director within a commercial publishing house, outlining in the process the responsibilities and activities of the library services director for a specific firm (Dial Press/Delacourte Press). The nature of book promotion for bookstores and libraries is described. (JL)
Descriptors: Authors, Books, Childrens Literature, Librarians
