Organized in nine sections, this paper traces the development of Israeli television since 1968, the year when television was first presented to a night-time viewing public, and examines the programs preferred by the Israeli public. The paper focuses on the growth of interest in TV; television viewing and the ongoing surveys; an internal analysis…

Discusses the capabilities of three qualitative television rating systems and possible application of resulting data by public television. (JMF)

The purpose of this paper is to examine how recent demand for greater realism in portrayals of Irish life in the television and film industries serves to authenticate existing stereotypes and romantic images which characterize "Irishness" in the popular imagination rather than refute or undermine them. Discussions of a political thriller…

Audience research activities were carried out to continue the development of the capacity of Pennsylvania Public Television Network (PPTN) station personnel to understand the use of audience rating information for programming and promotion decisions. The project consisted of (1) continuing the PPTN contract with Arbitron to secure access to their…

Reviews the history of the most widely used device for measuring mass media audience reactions. Notes that competition and the expensive media environment have led communication scholars and policymakers to a revived interest in this device and qualitative audience measurement. (PD)

A study analyzed the programing and advertising matter in the after-school hours on independent commercial television stations unaffiliated with the major networks. These stations, primarily UHF, relied almost entirely on syndicated programing that is often reruns of former network programs. These programs draw large after-school audiences. By…

This paper analyzes the ways in which members of different ethnic groups decode the worldwide hit television program Dallas, and suggests answers to the question of how such a quintessentially American cultural product crosses cultural and linguistics frontiers so easily. The program was studied with the intent of observing the mechanisms through…

This paper examines a proposal for a possible second Norwegian television channel (TV 2) which has attracted interest from all parts of Norwegian society. Some major dimensions that pertain to the TV 2 issue are set forth and discussed, including: (1) whether or not a new channel should be established; (2) whether it would be a commercial or…

Changes and development in Chinese television (CCTV) over the past 28 years have had profound effects on Chinese society. National News, which has the biggest television audience, has enabled the populace to know what is happening in China. Educational programming is given high priority through special telecourses presented for society in general,…

Demonstrates that audience members create specific and sometimes elaborate practical actions involving television in order to gratify particular needs in the context of family viewing. Supports a typology of the social uses of television using ethnographic research and current uses and gratifications literature. (JMF)

Religious services and programs have been a feature of U.S. broadcasting since regularly-scheduled radio began in the 1920s. With the emergence of television, broadcast religion is more pervasive than ever before. It has also become the focus of debate over its role in United States politics. Televangelism is best regarded as a dialogue between…

This discussion of the audience for European television argues that satellite television has taken an upside-down approach, i.e., it has begun by focusing on the hardware, and then the software, before checking to see if there would be a user at the end of the line willing to pay for the whole operation. "European television" is then…

Since television both reflects and affects society, how blacks are portrayed in television drama is significant for program producers, the audience, and for consideration in debates on multicultural content, minority access, and integrated casting. Previous work in the field of blacks and television has been based on observational sociology,…