Rebranding is a widely utilized practice to change the image of a brand in the minds of the consumer through major or minor changes in both its positioning and aesthetics. Yet, evidence suggests it is not meaningfully covered in many marketing classes. This project provides an innovative, engaging, experiential learning opportunity that can be…

Today's media have great influence on young people. Television programs, for instance, play a big role in the stereotyping of many occupations, and this affects the way the youth view these careers. This article highlights some of the stereotypes and what can be done to foster media literacy. The authors stress that CTE instructors should make it…

Keeping faculty one step ahead of emerging technologies--and providing them with the support to manage what often feels like a rising tide of new tools and learning research--can indeed be difficult. Managing the widening gulf between early adopters and less technologically savvy faculty can be downright frustrating. And then there's the delicate…