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Direct linkClarke, Theresa B.; Clarke, Irvine, III – Marketing Education Review, 2014
Despite an increase in ad spending and demand for employees with expertise in search engine optimization (SEO), methods for teaching this important marketing strategy have received little coverage in the literature. Using Bloom's cognitive goals hierarchy as a framework, this experiential assignment provides a process for educators who may be new…
Descriptors: Foreign Countries, Marketing, College Students, Internet
Peer reviewedGunn, Holly – Teacher Librarian, 2005
Become a Goggle Power User was developed for incoming students in Sackville High School, Nova Scotia, Canada, in 2003, and has been adapted for use in other local schools and in several universities, it is an instructional program designed for first-year high school students that was integrated into the English Language Arts curriculum, the…
Descriptors: Foreign Countries, High School Freshmen, Internet, Search Engines
