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Download full textMiko, John S. – Information Systems Education Journal, 2014
Search marketing is the process of utilizing search engines to drive traffic to a Web site through both paid and unpaid efforts. One potential paid component of a search marketing strategy is the use of a pay-per-click (PPC) advertising campaign in which advertisers pay search engine hosts only when their advertisement is clicked. This paper…
Descriptors: Marketing, Search Engines, Web Sites, Advertising
Direct linkFagan, Jody Condit – Computers in Libraries, 2009
Far more people are familiar with their local public or college library facility than their library's website and online resources. In fact, according to a recent survey, 96% of Americans said they had visited a library in person, but less than one-third have visited their online library. Since everyone agrees that online library resources are…
Descriptors: Search Engines, Marketing, Electronic Libraries, College Libraries
Blumenstyk, Goldie – Chronicle of Higher Education, 2006
This paper discusses a new marketing strategy that could yield new revenue opportunities. Internet-based marketing is not for the faint of heart. Even colleges that embrace the strategies note that they are rife with complications. Nonprofit colleges increasingly rely on Internet advertising to recruit students, and the phenomenon has caught the…
Descriptors: Marketing, Internet, Search Engines, Advertising
Rosso, Mark A.; McClelland, Marilyn K.; Jansen, Bernard J.; Fleming, Sundar W. – Journal of Information Systems Education, 2009
From February to June 2008, Google ran its first ever student competition in sponsored Web search, the 2008 Google Online Marketing Challenge (GOMC). The 2008 GOMC was based on registrations from 61 countries: 629 course sections from 468 universities participated, fielding over 4000 student teams of approximately 21,000 students. Working with a…
Descriptors: Feedback (Response), Student Projects, Class Activities, Student Interests
Scott, David M. – EContent, 2003
Explains how organizations can buy listings on major Web search engines, making it the fastest growing form of advertising. Highlights include two network models, Google and Overture; bidding on phrases to buy as links to use with ads; ad ranking; benefits for small businesses; and paid listings versus regular search results. (LRW)
Descriptors: Advertising, Business, Computer Networks, Models
