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Joyce, Patrick M. – Currents, 1985
The importance of maintaining and improving college alumni records is discussed. Three types of information needed about alumni are identified: identifiers and locators, qualifiers, and specifiers. (MLW)
Descriptors: Alumni, College Graduates, Higher Education, Information Needs
Hollister, Peter – Currents, 1985
A public relations audit can show how efforts measure up, whether they are parents programs, media relations, or faculty/staff communication. A sample inventory form is included. (MLW)
Descriptors: Higher Education, Institutional Advancement, Program Administration, Program Effectiveness
Stoner, Michael – Currents, 1998
Those who manage college alumni association World Wide Web sites should prepare for three trends: (1) alumni Web sites are featuring more valuable offerings, including forms to update personal information, program information, extensive class home pages, and class notes; (2) more campuses are using professional designers; and (3) campuses are…
Descriptors: Alumni, Alumni Associations, Educational Trends, Fund Raising