Tough editoral decisions made by college editors and their consequences are described. (MLW)

In an era when sophisticated campus marketing calls for sensitive public relations strategies, more institutions are turning to advisory groups. Most of these groups are made up of alumni or parents who know the institutions and have experience in public relations or communications. (MLW)

Planning is the process of setting direction, priorities, and guidelines. A CASE survey of public relations professionals is described that notes the use of staff retreats and brainstorming sessions, among other techniques and strategies, that help professionals plan. (MLW)

The University of Akron's department of development designed a screening instrument to help them in the hiring process. The instrument involves: evaluating the job description, writing down the attributes needed, rating the attributes' importance, advertising the position, conducting the interviews, and using the instrument to evaluate the…

The Cornell University Office of Publications' experiences in the process of computerization are discussed, including rationale, choice of equipment, and decisions concerning the services to be offered, and the lessons learned are offered to others. (MSE)