Over the past decade, deliberate efforts to "market" colleges and universities to specific audiences have gone from being a marginal--and somewhat suspect--activity in higher education to becoming a strategic imperative. Heightened competition for top students, increasing bottom-line pressures due to tuition discounting and comparative "shopping"…

Professors, department chairs, and deans no longer are the sole sources of the learning experiences that undergraduate students benefit from on our campuses. Recent years have seen the growth or expansion of a wide variety of out-of-the classroom supplements to classroom education, including learning communities, "theme" housing beyond the…

Describes implementation of Responsibility Center Management in the School of Science at Indiana University-Purdue University (Indianapolis) to achieve higher academic and research goals and what the institution as a whole has learned about the approach. Argues that this form of decentralized management is a partial antidote to the outmoded,…

Ways that two history departments, one at a private university and the other at a state college, have coped with declining enrollment and the increased competition for students, funds, and faculty are described. (MLW)

The University of California at Berkeley's substantial reorganization of the biological sciences due to internal and external needs is chronicled, focusing on the coordinated efforts of the institution and the strong, supportive leadership of the chancellor. The story is presented as an unusual case of institutional leadership within a highly…

The head of a research university studio art program outlines the potential benefits and challenges associated with maintaining a first-rate program. Problems include high costs, a faculty merit review system, lack of faculty socialization to university norms or participation in campus affairs, lack of leadership incentives, a patronage mentality,…