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| CASE Currents | 2 |
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| Journal Articles | 2 |
| Reports - Descriptive | 2 |
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Moll, Richard W. – CASE Currents, 1983
In the 18 years since the founding of the University of California, Santa Cruz, America's youth have turned from long hair to pin-striped careerism. UCSC made the transition with the help of an image overhaul emphasizing its mix of idealistic educational philosophy and rigorous undergraduate courses. (MLW)
Descriptors: Change Strategies, Grading, Higher Education, Nontraditional Education
Get Everyone into the Recruitment Act: Keeping F&M 'Highly Selective' Is an Institutionwide Concern.
Holran, Bruce G.; Kneedler, Richard – CASE Currents, 1983
To create an effective plan and marketing strategy, administrators, faculty members, trustees, alumni, and students need to be involved. Each group needs to understand that it must subordinate individual and departmental concerns to those of the college. (MLW)
Descriptors: Administrators, College Administration, College Admission, College Faculty
