Examines retail sales of CD-ROMs. Topics addressed include the current situation in CD-ROM retailing; channel distribution options; myths and realities of CD-ROM distribution; the distributor; affiliate labels; sales representatives; copublishers; distribution options; distributing resources; and recommendations for new CD-ROM publishers. (LRW)

The conceptions and preparations for a successful author autographing party at the University of Virginia's bookstore are described. Suggestions for selecting authors, publicity, and planning are given. (MSE)

Recounts the activities that a number of bookstores have sponsored in order to generate children's interest in books, such as making valentines in February, having Santa Claus pay a visit in December, and having children tape record their favorite stories so that blind children can listen to them. (DF)

Discusses the marketing value and strategic necessity of planned and promoted customer education. The article examines customer training by the manufacturer as a definite trend in the microcomputer industry. Elements of a good customer training program are described along with suggestions for starting such a program. (CT)

Examines strategies for marketing online searching to new users, discusses reasons why people become online searchers, and presents data on the business information market. The pricing issue and special librarians as a market segment are also considered. (EM)

Electronic cash registers can perform functions ranging from simple change and tax computation to sophisticated merchandise accounting and inventory control information and records. The manager needs to outline the needed capabilities such as capacity, programmability, and servicing availability. User comments suggest varied benefits, uses, and…

Corporations have used and continue to use schools as conduits to establish consumption as the ultimate expression of participatory democracy and, thus, as the supreme good and standard of personal growth. By nurturing this narrow moral ideal as the "summum bonum" (the highest good) of public and private life, our corporate-infused schools work to…

Describes CD-Recordable (Compact Disk-Recordable) as an economical information storage medium. Business and government applications are discussed, including prototyping, archiving and back-up, sales, marketing, accounting, and customer support and service. Future possibilities are also considered. (LRW)

Provides an overview of legal issues related to licensing entertainment rights for multimedia source materials, including the grant of rights clause, copyright ownership, territory and languages, term provision, specifications, approvals/controls, royalties, guilds, bankruptcies, termination of the license, and confidentiality. Common mistakes…

The University Network Publishing Corporation (UNP), a new company that promises to print alumni magazines at "no cost" to the parent institution, is discussed. UNP will furnish a magazine shell with national advertising and the participating institution will fill in with its own material. (MLW)

Discusses philosophical connections between traditional librarianship and the nontraditional online professional and describes similar and different skills used in the two professions (sales/motivational skills, investigative reference skills, needs assessment, ability to handle details). Factors to consider in choosing an online-industry job and…

The author attributes the success of the Concord Pavilion (California) to two things, marketing and experience. Experience has taught administrators to make better, more selective programing choices, and marketing has helped them to sell those programs and events. (JMK)

Summary of the 1986 Special Libraries Association Conference covers a general session on managing organizational change and programs on entrepreneurship in corporate libraries, staff training, access to government information, ethics and new technology, networking inside corporations, and creating a positive image through marketing. (EM)

The state of the motion picture industry is reviewed, focusing on needed change in the practice of product placement. The study of the placements of advertising in films should be of interest to the student of visual literacy. Product placers are using films to advertise their products to entertainment seekers. The viewer, often a child, may not…

Proposes that book series, geared to the general reader, can provide a readily available source of scientific information to the public. Portrays the possibilities for the effective marketing of such book series through the experience of the authors in editing and merchandising a science book series, which has been sold through direct marketing…