The recently adopted TEKS for English I-IV that will be implemented in 2020-2021 require students to write for a variety of purposes and audiences, to practice the writing process, and to engage in reflective writing. These standards can be difficult to meet when literacy instruction is confined to classroom borders, where students often write…

It is crucial for Tech Comm instructors to address challenges of audience within the artificial environment of classroom instruction. Without a distinct and specific audience, course content often remains theoretical and abstract, and students struggle both to connect the unknown to the known, and to generate meaningful and effective…

Educational institutions understand the importance of having a positive image among their target audiences, but the process of creating, enhancing, and managing that image remains challenging to many. Confusion over what branding is only adds to the challenge. Consultants define "brand" as promising an experience and delivering on that…