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Cole, Charlotte, Frances – Early Education and Development, 2002
Provides examples from six studies to illustrate how the formative research element of the Sesame Workshop production model has been used to create effective educational media in the United States, South Africa, Egypt, and China. Shows how lessons learned from formative studies provide insights into the development of new research methodologies…
Descriptors: Childrens Television, Cultural Differences, Foreign Countries, Media Research

Segal, Lauren; Cole, Charlotte Frances; Fuld, Janice – Early Education and Development, 2002
Describes the process of developing an HIV/AIDS education curriculum for "Takalani Sesame," an educational media project for young South African children. Illustrates the formative research conducted with adults and children, and recounts discussions with HIV/AIDS health specialists. Describes the knowledge, attitude, and skill…
Descriptors: Acquired Immune Deficiency Syndrome, Childrens Television, Curriculum Development, Educational Television