Most communicators are not giving up print or other traditional media. But they recognize that social media has quickly become an important channel for the audiences they want to reach. Social media adds texture and complexity to the marketing mix. To take advantage of social media, it pays to be nimble. Independent schools' communicators…

When the mayor and public school officials in the District of Columbia unveiled plans last month for converting Washington's middle and elementary schools to a pre-K-8 model, system leaders seemed confident the change would be good for students. After all, the school system has plenty of company. Since the late 1990s, districts in a growing number…

When tough economic times set in, school business administrators heighten their normal zeal in finding ways to reduce costs and improve efficiency. The author's school district recently underwent a yearlong internal self-analysis to examine and determine the proper staffing levels for the administrative functions within the school district's…

The article describes an approach to centralization of classes in a rural Pennsylvania school system with numerous small school buildings. The reasons for development of a kindergarten center are described as are the positive and negative aspects of the kindergarten center. (Author)

This article deals with school districts' K-8 configurations. Cincinnati, Cleveland, Milwaukee, New York, and Philadelphia are among the districts making the change, driven by a small body of research and a rising pile of anecdotes suggesting that K-8 configurations help academic performance, decrease discipline problems, enhance parent…

This bulletin is a product of the Local School Units Project, a cooperative effort of the Office of Education, the National Professional Advisory Committee, the Works Progress Administration which funded the project, and the Office of Education Professional Advisory Committee. Its work could not have been completed without the support of the chief…