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Peer reviewedCole, Charlotte, Frances – Early Education and Development, 2002
Provides examples from six studies to illustrate how the formative research element of the Sesame Workshop production model has been used to create effective educational media in the United States, South Africa, Egypt, and China. Shows how lessons learned from formative studies provide insights into the development of new research methodologies…
Descriptors: Childrens Television, Cultural Differences, Foreign Countries, Media Research
Chaozeng, Ma – 1986
Changes and development in Chinese television (CCTV) over the past 28 years have had profound effects on Chinese society. National News, which has the biggest television audience, has enabled the populace to know what is happening in China. Educational programming is given high priority through special telecourses presented for society in general,…
Descriptors: Athletics, Audiences, Broadcast Industry, Educational Television
