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| Advertising | 1 |
| Cost Effectiveness | 1 |
| Elementary Secondary Education | 1 |
| Food Service | 1 |
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| School Business Affairs | 1 |
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| Morrison, Shelley B. | 1 |
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| Arizona | 1 |
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Morrison, Shelley B. – School Business Affairs, 1988
Arizona's Future for Child Nutrition organization hired a professional public relations and advertising agency to increase student participation in school lunches. After, the opinions and needs of students were researched, and the agency launched a campaign that featured radio advertising, television and radio talk shows, and press coverage, with…
Descriptors: Advertising, Cost Effectiveness, Elementary Secondary Education, Food Service
