In this article, I share ways in which my professional journey, from admissions and enrollment to diversity, equity, and inclusion, intersect with my evolution as a scholar-practitioner through CANDEL, the doctorate in educational leadership program at the University of California Davis. I further share how I have leveraged my experience in the…

This report provides a deep dive into higher ed admissions employees, who play a key role in the future sustainability of colleges and universities. In addition to highlighting the pay and size of the admissions workforce, the report focuses on time in position, diversity, and pay equity. Taken together, we find that colleges and universities have…

There are a growing number of creative new ways that college admission professionals are reaching students and their families, but often, experts say, the biggest payoff can come from the simplest technique: building relationships. And those relationships may extend beyond the short-lived connections to the student who is inquiring or enrolling,…

With an increasing number of institutions chasing a shrinking pool of prospective applicants, most schools are actively on the lookout for new recruitment strategies for reaching and converting potential students. A key component of the prospective student experience and an important factor in students' decision-making process, faculty are better…

The purpose of April 2022 60-Second Survey was to perform initial research on enrollment management at the graduate and/or professional level. This data will serve as a benchmark and may shape content for a comprehensive research study. Based on this sample, institutions face a profusion of strategic enrollment challenges associated with graduate…