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Paul D. Witman; Jim Prior; Tracy Nickl; Scott Mackelprang – Information Systems Education Journal, 2024
The winter storm of late 2022 caused difficulties for many US-based airlines, but none more so than Southwest Airlines. Like other airlines, Southwest canceled flights in the early stages of the storm. Their attempted recoveries failed due to procedural and technology issues. The airline was unable to cope with the magnitude of canceled flights,…
Descriptors: Case Studies, Air Transportation, Natural Disasters, Crisis Management
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Dickerson, Cassandra – Journal of Family and Consumer Sciences, 2021
The following are journal reflections written by Morgan State University Family and Consumer Sciences-Fashion Merchandising students in 2020, during the early phases of the COVID-19 pandemic. As we navigated through a semester that should have had students completing practicum credits, they instead wrote about recouping the time and identifying…
Descriptors: Student Journals, Family and Consumer Sciences, College Students, Student Attitudes
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Flores, Haynet Rivera – English Teaching Forum, 2018
An auction is a process of buying and selling goods or services by offering them up for bid, taking bids, and then selling each good or service to the highest bidder. Participants bid openly against one another; each bid must be higher than the previous bid. In the activity described rather than goods or services, English teachers sell sentences!…
Descriptors: Teaching Methods, Purchasing, Merchandising, Bids
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Bussière, Dave – Marketing Education Review, 2017
Experiential projects bring students closer to real-world situations. This is valuable in sales education because the complexities of the sales process are difficult to learn from a textbook. A student project was developed that involved the selling of advertising space in a one-time newspaper insert. The project included a substantial minimum…
Descriptors: Salesmanship, Sales Occupations, Merchandising, Business Administration Education
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Keist, Carmen N.; Bruer, Shanna – Journal of Family and Consumer Sciences, 2016
In a sea of applicant uniformity, how can an undergraduate student develop a means of personal differentiation while attempting to land an internship or job? That is the dilemma of the roughly 1.9 million Millennials graduating with bachelor's degrees within the United States in 2015 (Hussar & Bailey, 2015). Although the national unemployment…
Descriptors: Undergraduate Students, Portfolios (Background Materials), Electronic Publishing, Marketing