"What 'is' marketing?" Perusal of the marketing literature reveals that "marketing" has been defined and characterized in multiple, often inconsistent but typically ambiguous, ways that have evolved over time. The present essay argues that characterizing marketing as a transdisciplinary body of knowledge formally captures its…

Making business law topics relevant to students' lived experiences can be challenging, but there is one business issue that all students share: the need for housing. One aspect of the present housing crisis is the continuing patterns of residential segregation. To address the legacy costs of past practices of residential segregation, students…

Following the frameworks for research and inquiry-based learning, this paper describes a series of activities that can be used in undergraduate management classrooms to expose students to management research. The focus of these activities on finding reputable article summaries allows instructors to introduce management research, explain how to…

Higher education institutions can be key agents of innovation and regional development. Nevertheless, they are in a transition period: good, tried, and tested practices no longer work or do not work as well as they used to, while new, fully developed, and widely applied solutions are yet to emerge. In this paper, we investigate to what extent…

This teaching note presents an active learning exercise using a clip from the television show "The Office." The exercise centers on a promise to pay for the college education of a group of third graders, raising questions about capacity, consideration, offer, acceptance, statute of frauds, revocations, promissory estoppel, and other key…

This article discusses the criticisms made of business schools and higher education institutions regarding their teaching practices and their responsibility in economic crises. Neoliberal ideology and a consumerist approach to education have created a utilitarian relationship with knowledge, in which education is seen as an investment that must be…

Entrepreneurship is now everywhere on college campuses: from classes and contests to accelerators and incubators spread across diverse departments and programs. These activities cultivate tomorrow's Facebooks and Googles but can also put profit in conflict with pedagogy. Should faculty keep information about student start-ups confidential? Should…

High-Engagement Experiences, or HEEs, are introduced as part of a new classification taxonomy: The High-Impact Practices (HIPs) Spectrum. The introduction of the HIPs Spectrum is relevant because it expands educators' definition of HIPs from binary to a more nuanced continuum, which lays the foundation for future research on HIPs and HEEs that can…

Porter's five forces model is an important tool in strategic management. Strategy students use the five forces model to conduct industry analysis by evaluating the external conditions that impact firms in a given industry. The five forces model is deceptively simple, yet it encompasses important nuances that students sometimes struggle to fully…

Slide decks are a ubiquitous form of communication in both academia and business, and business communication instructors must be able to model and teach multimedia design principles. The literature regarding multimedia design has traditionally fallen into two camps: the cognitive school, focused on designing multimedia messages that accommodate…

This paper discusses the major academic accrediting organizations for collegiate business schools, including the accrediting organizations that make up the so-called "Triple" accrediting bodies that many collegiate business schools attempt to obtain. Then it identifies those business programs in Australia, New Zealand, the United…

This article describes the revision of a Business Calculus course at a medium-sized, northwestern university. The purpose of this manuscript is to describe the need for a redesign of the Business Calculus course, conversations among math and business faculty about the course changes, the development of the new course, and the addition of a…

Cybersecurity threats have been intensifying and becoming more diverse. Social engineering can enable or enhance these technical attacks. This interplay between technical attacks and social engineering, when used, makes every employee, manager and board member a part of the security infrastructure of an organization. As such, it is incumbent upon…

Compared to more complex personality assessments, Wired That Way by Marita Littauer, presents four personality types that students find easy to understand and internalize: Popular Sanguine, Powerful Choleric, Perfect Melancholy, and Peaceful Phlegmatic. Students' awareness of their own and their peers' classification in this comprehensive…

This report describes a teaching experience with undergraduates to approach, in a simple and practical way, artificial intelligence (AI) and machine learning (ML) -- general-purpose technologies that are highly demanded in any industry today. The article shows how business undergraduates with no prior experience in coding can use AI and ML to…