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Lull, James1
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Lull, James – Human Communication Research, 1980
Demonstrates that audience members create specific and sometimes elaborate practical actions involving television in order to gratify particular needs in the context of family viewing. Supports a typology of the social uses of television using ethnographic research and current uses and gratifications literature. (JMF)
Descriptors: Audiences, Behavioral Science Research, Ethnography, Family Attitudes