Discusses changes that are needed in the perceptual, cognitive, and aesthetic principles governing the medium of television to compensate for the high-quality, filmlike picture produced by high definition television (HDTV), or improved definition television (IDTV). Topics discussed include changes in visual perception, cognitive processes and…

Argues that aesthetic or literary approaches to television provide an essential corrective to recent emphases on the ideological dimensions of modern media. Defines television as a contemporary American instance of "consensus narrative," a cultural formation or institution in which society's central beliefs and values undergo continuous…

Examines approaches to discourse and television, working from the specific example of the television situation comedy "Designing Women" to the general functioning of discourse in television narrative. Positions "Designing Women" within the sitcom genre. Suggests that "Designing Women" activates television's…

Argues that the current popular negative critique of television, if examined carefully, reveals fundamental confusions concerning how print and television communicate information. Discusses the syntax of motion which distinguishes television from print, based on movement in space--a space that is both visual and acoustic. (SR)

Relates political candidates' television advertising to voters' emotional reactions and voting behavior. Suggests that television campaign advertising elicits emotion along three continua: pleasure-displeasure, arousal-nonarousal, and dominance-submissiveness. Suggests that emotional response to such advertising is systematically related to voting…

Continues the criticism of the Gerbner et al. Study of the cultivation effects of television on viewers. Argues that it makes unwarranted claims and contains methodological errors. (JMF)

The ethical dilemma presented by the ratings sweeps is a fundamental operating principle of advertiser-financed television broadcasting: broadcasters generate operating revenue and profit by exchanging audiences for money with advertisers. In order to create or attract audiences to be sold, the broadcaster formulates or acquires and then…

The question of why advertisements for contraceptives are not shown on television in the United States is explored in this paper. The statement is made that although television is permeated with sex, network broadcasters steadfastly ban contraceptive advertising from the airways on the grounds that they do not want to alienate or offend viewers.…

The literature of film and literature of television are, to a large extent, two separate entities. The major film theorists have not had much to say about television, and television has inspired few theorists of its own--few, that is, whose major concern, like the film theorists', is aesthetics. One of the earliest forms of commentary on…

The academic community in the United States for the most part has failed over the past decade to focus its attention on the preservation and improvement of the American public broadcasting system, either through institutionally cooperative, sponsored research or independently generated work. That public broadcasting research has been neglected…

There is a lot of printed material on television (such as titles, subtitles, disclaimers, and commercial messages); and reading professionals should use this material in reading instruction. (MKM)

Develops an analytic scheme for identifying and discussing major forms of the long-lived game show genre. Finds that recent generic refinements have been instituted to take advantage of the economic and regulatory conditions governing fringe television. (NKA)

Argues that texts may be especially rhetorically effective when the content, the medium used to convey the content, and the real life experiences that make the content relevant are formally or structurally similar. Suggests that formal linkage creates rhetorical effect, and uses Burke's theory of forms to explain the effect of formal links. (MS)

Argues that the popular view of the superiority of literacy over television is incorrect. Reviews literature contradicting the popular view, analyzes demands television makes on viewer/auditor, emphasizes that children's purposes for viewing influence the amount of mental effort they invest, and discusses implications for school and home use of…

Discusses the continuing debate about the effects of televised violence on viewers, particularly children, in terms of aggressive behavior. The two opposing views, the psychologistic and the relational, are each supported by research which, in turn, affects the use of censorship. (JMF)