Attracting quality students in sufficient volume requires schools to do the right things right. Doing right things right is a combination of what they do and how well they do it. Successful enrollment marketing, like all good marketing, depends on consistency of effort and doing enough of the right things in the right way, repeatedly. Here, the…

This article deals with controversial issues in recruitment of Latino/a faculty in higher education in the United States. The authors present a hypothetical faculty hiring case scenario that they follow throughout the manuscript. Through this case scenario, they examine aspects of Latino/a identity, Latino/a demographics in higher education, and…

Analyzes the role of magnet schools in stimulating and changing linkages between the community and public education. Analyzes the effectiveness of marketing methods such as the following: (1) public relations, (2) student recruiting, and (3) information dissemination. Considers their impact on the community-school relationship. (LHW)

Encourages new PhDs in analytical chemistry to carefully consider college teaching as a career choice by pointing out some assets and liabilities of the profession. Discusses academic freedom, salary ranges, job security, and potential rewards of teaching college students. (SK)

The purpose of this paper is to consider, in principle and at the most general level, a particular possible approach to educational policy-making. This approach involves an education-specific application of the notion of hypothetical markets first developed in Ronald Dworkin's book "Sovereign Virtue: The theory and practice of equality" (2000).…

"A Nation at Risk" sounded the call for school improvement and offered recommendations for bringing it about. "No Child Left Behind" was even more prescriptive in its approach to raising student achievement. However, as the author of this article points out, for all their recommendations and strategies, both reform efforts neglect the essential…

All of the admissions research says that prospective students and their parents want to know something about the mysterious people who do the professing. They want to ask questions in a public forum; they want to visit classes; they want private meetings with department chairs; and they want admissions people to call them on the phone to explain…

This document discusses how many states are facing a shortage in teachers. Specifically, the document focuses on how the state department and colleges of education in Missouri have been actively working to maintain high levels of educational standards as well as recruiting more teachers. The document reports that some educational reform took place…

The purpose of this article is to review the rural area administrator's role in the areas of teacher recruitment, hiring and staff development. State and Regional Policies reveal that these areas are chief among the concerns of rural school leaders (Johnson, 2005). The rural school administrator's role often requires him/her to become involved in…

Various aspects of the collegiate sports scene are examined with special emphasis on recruitment practices. It is suggested that college football and basketball satisfy two public demands: the desire for high level sports entertainment and (particularly in more remote areas) the need for national recognition of local accomplishment. In their…

The number of women faculty members in engineering correlates directly with the number of women who pursue careers in this field. Proposed are ways to break the cycle of too few role models producing another generation of too few women engineers. (CW)

As recruitment budgets continue to tighten and with fewer colleges reporting application increases for their freshmen classes, enrollment managers must continue to explore all potential sources of recruitment talent. Alumni are often an underutilized or sometimes poorly utilized resource in recruitment efforts. Younger alumni, for example, may…

Discusses role of extranational consultants in development of information services in Third World countries. The definition of a consultant, recruitment and employment, and the consulting process are highlighted. Criteria of the American Library Association, International Relations Committee for Selection of Consultants to serve abroad are…

Explains how to market volunteer opportunities by adapting the four Ps of advertising (product, promotion, placement, and price), using the example of symphony orchestra volunteers. (SK)

The key to economic and social development lies in the knowledge and skill base of human capital. This report, presented to the House of Commons Standing Committee on Finance, calls for vigorous action on the part of the Government of Canada, in concert with the provinces and territories, to protect the Canadian economy from a skills shortage…