The author argues that school reform is the major goal of a business-education partnership. He states that the private sector needs a formal, synergistic mechanism through which it can channel its resources into local schools in a systematic manner to promote educational improvement and human resource and economic development. (CH)

A new approach to the role of the prospect research specialist--the proactive approach--is described. The prospect research specialist finds the names and builds the lists that identify the community's wealthy and powerful who may be prospective donors. (MLW)

In a philanthropic partnership, a corporation gives money to a university so the university can use it to further the corporation's philanthropic goals. Business must focus its support where it will have the most effect on targeted social problems. (MLW)

Points to revenue sources available to fund raisers, development officers, and school administrators. Analyzes three basic grants givers (i.e., government, corporations, and individuals), suggesting that development personnel use local resources to find out as much as possible about each group. Recommends specific tactics for information…

Of all things rooted in the American character, philanthropy is the least understood and appreciated while its importance to society is growing rapidly. The nation's academic community has almost completely ignored philanthropy as a subject for scholarly inquiry. College presidents have a vital role in encouraging this scholarly interest. (MLW)

Private foundations in the United States are being asked to play a more vital role in training and encouraging new leaders. Universities are no longer seen as "the place for the training of leadership and public service in a free society." Identification of leaders is the core of successful grant-making. (MLW)

Parents represent a major but largely neglected source of annual, capital, and deferred gifts. An important dividend of any effective parents program will be the volunteers it turns up. These volunteers can help with fund raising. (MLW)

Recently, the Council for Advancement and Support of Education (CASE) revised its standards for annual gifts and campaigns. The purpose was to erase ambiguities, establish tighter definitions for certain types of gifts, and ensure greater clarity about best management practices. In addition, the effort created a reliable database of campaign…

"Flat tax," a euphemism for major tax reform, is discussed. Its adoption would probably mean reducing tax rates by broadening the base upon which taxes are imposed. This implies elimination of many, if not most, of the deductions, credits, and other special provisions of the tax code. (MLW)

Philanthropy could give greater support for the kind of education that is hard to support by natural market forces--that is, liberal arts. However, higher education must not assume that corporations can or will solve all their financial problems. (MSE)

Although the Tax Reform Act of 1969 changed the way in which many foundations operated and brought the foundation community closer together, it did not have the devastating effect that many foundation officials feared. (Author)

College and university development officers must take an active role in soliciting foundation support and marketing their institutions and priorities. They should also exercise good judgment and fund-raising understanding to determine where their participation is beneficial and has the potential for productivity. (Author)

The corporate community must continue to offer tangible (financial) support to help ensure the future of U.S. colleges and universities. Suggestions from a corporate donor include: approach those companies that make up a natural constituency; encourage gift-matching; spread the base of support; consider higher tuition fees for engineering and…

The Council for Financial Aid to Education encourages increased corporate support for higher education because of the current financial problems of higher education institutions, the desire to avoid dependence on government, and business' need for personnel. Increased corporate-campus interaction is urged through the creation of special task…

Annual giving is defined as support for the current operations of a college or university. The annual fund constituency is described (alumni, parents, friends, and, perhaps, corporations and foundations). The case for a strong annual giving program and its relationship to the total development program are discussed. (Author/MLW)