The origins and progress of the British effort to develop the private sector of higher education to provide educational diversity are discussed. Issues include private schools as non-profit organizations, capital funding and student-derived revenues, and mission and academic integration. (MSE)

Problems associated with the transition from secondary schooling to higher education are assuming increasing significance as demand for places slackens. Student entry characteristics and adjustment difficulties are discussed in relation to choice of course and institution. Possible methods for dealing with transition problems are discussed.…

An experienced former dean of admission turned educational consultant discusses and analyzes the role of the educational consultant in college admission. Concludes that effective college counseling teaches students the skills and curriculum that contribute to thoughtful, appropriate decisions. (TE)

There are a variety of ways in which governing boards and board members can help create opportunities for successful enrollment management, through institutional policy, personal action, or support of faculty efforts. (MSE)

Discusses the proliferation of college guides for prospective students and describes and evaluates 11 guides that address the opportunities in higher education for the older student, minorities and women, Christian and Jewish students, and students with special needs. (eight references) (LRW)

Strategies to enable blacks to achieve access, choice, and parity in higher education under the aegis of accreditation are suggested. It is noted that educational requirements or standards are directly or indirectly set by accrediting agencies. The following recommendations for accrediting agencies are offered: accrediting agencies should involve…

Two papers on developments toward consumerism in higher education are included. In "Alternatives to Federal Regulation of Consumer Information," by Joan S. Stark and Patrick T. Terenzini, several questions are posed for considering alternative systems to help students obtain and use information for college choice: (1) Can meaningful…

Following both a period of rapid growth and desegregation of formerly White schools, traditionally Black colleges must compete for enrollments with better financed institutions. Expertise in teaching poorly prepared students uniquely equips Black colleges to help overcome low achievement and high attrition rates among disadvantaged, minority…

Misconceptions regarding the work of college admissions officers and the role of admissions in expanding access to education prompted this review of applied research in college admissions. Focus is on two areas of research and evaluation: college staff visits to schools and college choice decisions made by applicants who were offered admission.…

Discusses the role of the counselor in advising artistically gifted students about going to colleges of art. Concludes there are great advantages to art colleges for highly committed students, but for those less committed or less well prepared artistically, universities allow students to explore a wider range of options. (TE)

Causes of the emerging perception among middle-income students that their educational opportunities are being restricted are discussed, and potential solutions are offered, including controlling college costs, encouraging saving, and borrowing. The role of information and of values and priorities in helping middle-income families pay for college…

The ideas of Williford (1987) are used to propose a four-stage model describing the evolution of marketing in many colleges and universities. It elaborates on the thinking endemic to strategic marketing management and frameworks drawn from business marketing which will likely become more prominent in higher education. (Author/GLR)

Discusses parental influence in college choice process, particularly in terms of considering community colleges as alternative. Argues that there is too little importance given to college choice making, that parents are more significant in the process than assumed, and that community colleges deserve and will receive increasingly more attention…

A survey of 204 graduate students at a small regional university concerning choice of major, personal and occupational history, vocational preferences, and self-monitoring behaviors found students chose majors based on program quality and career opportunities. Results suggest recruitment of older students could be enhanced through attention to…

This article describes language difficulties of college students with language learning disabilities and the types of accommodations that are provided to these students. It presents four language issues that affect the provision of accommodations, points out the differences across universities in the accommodations offered, and provides three case…