The author explores his insights and lessons learned during service as a dean at two business schools.

It is proposed that Master's in Business Administration (MBA) degree programs integrate Japanese language instruction in order to train business people to be sensitive to cultural differences and capable of operating effectively and comfortably in Japanese environments. The discussion begins by presenting some issues concerning traditional MBA…

One of the major challenges facing most departments of business administration is international business, a field that warrants expansion because of the world economy and because it is of increasing importance to most countries. One of the goals of any international business curriculum must be to establish awareness and understanding of the…

Business school faculty and language educators agree that the business school curriculum must be internationalized and that means must be provided for students to acquire facility in a foreign language. The use of traditional foreign language offerings to provide language skills to business majors has proven unsatisfactory. The traditional…

Based on examination of a number of international business (IB) textbooks, all of which were found deficient in their treatment of the cross-cultural aspects of IB, 12 principles that should be reflected in the content and construction of IB texts are presented, with explanation and illustrations: (1) understand that culture is the basis of…

A discussion of Paulo Freire's contemporary pedagogy looks at the philosophy underlying the approach in the context of traditional educational philosophy. Freire's pedagogy of the oppressed, Liberatory Learning, which was originally developed as a reponse to illiteracy among Brazilian peasants, also holds significance for other culture and…

Research findings on computer designed instruction and testing at the college level are discussed in 13 papers from the first Regional Conference on University Teaching at New Mexico State University. Titles and authors are as follows: "Don't Bother Me with Instructional Design, I'm Busy Programming! Suggestions for More Effective Educational…

A review of the history and the literature of second language teaching for business and the professions suggests that the language teaching profession has certain operational premises for developing this curricular area. These assumptions are that: (1) the educational system must be responsive to the needs of society, one of which is for citizens…

The current growth in language study for business-related communication should be viewed as a two-fold opportunity: to extend the ideals of a liberal arts education to a broader base of students and at the same time allowing humanities students to gain skills useful in today's world. Just as the study of humanities can help create a more balanced…

The benefits of campus-business cooperation to undergraduate education is considered. Descriptions of programs at 11 colleges are provided, along with an essay by Ernest A. Lynton on the role of liberal arts in career preparation and employee education. In addition to briefly describing liberal arts courses focusing on business, the following…

Each year, the Policies Commission for Business and Economic Education develops statements regarding business education. The following are among the commission's guidelines regarding planning the business education curriculum for the new century: (1) making business education an integral and equal partner within schools' educational communities…

Student production of videotape recordings for teaching commercial foreign language is a means of engaging students in the learning process, providing ample opportunity for active use of the commercial target language (CTL) in a wide range of contexts, promoting the integration of cultural understanding in CTL communicative behaviors, and…

The efforts of the foreign languages department at the College of St. Thomas to introduce a new major in international business illustrate the psychological barriers to innovation. Neither the college's business department nor the local multinational corporations took international business very seriously, and the new endeavor was received with…

The assessment of professional programs at the undergraduate level is discussed (i.e., engineering, business, education, nursing, and other career-oriented fields). Presently, assessment in professional education relies almost exclusively on written or oral testing of a predetermined set of cognitive and analytical skills. This is followed by…

Considers the use of pre- and posttest results as formative evaluation tools and describes a small group evaluation of computer-assisted language learning (CALL) courseware dealing with French for banking. Test design is discussed, including standards, validity, and reliability; and results from user questionnaires are examined. (Contains 14…