Considers the role of interactive lecturing styles within the context of the Edinburgh University MBA program. Examples show a variety of ways of including student oral participation within the lecture framework. (Author/VWL)

Explains how language activities can become the key objectives of the foreign language or English-as-a-Second-Language lesson based on the case study. By developing a lesson plan focused on language functions and speech events, the language instructor directs learning away from business concepts toward business communication skills. (Author/VWL)

Describes a questionnaire developed for use in an English-as-a-Second-Language business writing class. (Author/VWL)

Institutions benefit from working directly with employers to adjust their curricula and qualification frameworks to ensure student success in labor markets. (Contains 3 figures and 1 note.)

This yearbook contains 19 papers (selected by referees) that concentrate on the "hidden curriculum"--integrated topics often taught or needing emphasis, but having limited coverage in classroom textbooks. The book is organized in three parts. Part I calls attention to the subject of excellence versus mediocrity, introduces the reader to current…

Teachers of courses on Russian for business and economics face the difficult task of bridging the objective and subjective needs of students. The need to have large and varied amounts of representative material to introduce unfamiliar concepts and new terminology is a challenge for course designers. Courses should expose students to three…

This paper argues that professional selling within the context of a marketing curricula in a business school should be described and practiced in a manner compatible with the marketing concept, which emphasizes satisfaction of consumers' needs. The paper looks at textbook approaches to sales presentations to determine their congruency with the…

There are increasing numbers of commercially available computer graphics packages, both in terms of hardware and software, that can be utilized by instructors, practitioners, and students of education. With the proliferation of low-cost graphic terminals, time-sharing capabilities, and recent advances in mini- and microcomputers, computer graphics…

The development of commercial foreign language courses by colleges and universities would help to satisfy the need for language enrollments and the expressed need of the international business community for foreign language skills in American business employees. Three major problems inhibit commercial language course development: limited…

The offering of a college course in French for industry and the professions revealed how well a business language course can serve the needs of language majors. The course served students in international marketing, management, finance, and a variety of liberal arts majors, including some language majors needing additional credits for graduation.…

The increasing need for employees of U.S. businesses to speak the language of the customer is explored. It is shown that the need for foreign language skills in business far exceeds the supply and continues to increase. In the past, the detrimental impact of lack of language skills in U.S. business has been masked by the competitive advantage…

Unique characteristics, responsibilities, and pressures of business faculty members combine to set them apart as a group in academe and to create polarization around academic and vocational extremes of attitude, a situation that may be found to a lesser extent in other vocationally-oriented disciplines such as engineering, computer science, and…

"Language for business" programs, well established at universities, could be expanded to include beginning language courses. It is argued that "language for business" courses at the beginner's level can attain some of the goals of business language study at an early stage and usefully complement their more advanced…

Discusses the education and training of entrepreneurs and presents empirical results of an assessment of the effectiveness of various instructional techniques with undergraduate students. Kolb's learning model is examined, active versus reflective learning styles are considered, and implications for curriculum development to encourage…

This article describes a software program titled, Business Japanese, that was developed in an effort to bring expert knowledge into the classroom and help students bridge the gap to real-world Japanese. Important factors involved in the design and implementation of the program are also described. (Contains three references.) (JL)